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All Journal AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Jurnal Gizi dan Kuliner
Yushinta Aristina Sanjaya
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Earth & Planetary Sciences Education Energy Environmental Science Health Professions Medicine & Pharmacology Public Health Social Sciences

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Analisis Faktor-Faktor Yang Mempengaruhi Pola Konsumsi Produk Perikanan Oleh Masyarakat Di Kabupaten Sidoarjo, Jawa Timur Yushinta Aristina Sanjaya; Rahmawati Rahmawati
Jurnal Gizi dan Kuliner Vol 3 No 1 (2022): Jurnal Gizi dan Kuliner
Publisher : Program Studi Gizi UNSIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/giziku.v3i1.6888

Abstract

Fish is protein source that can be used as an alternative to other animal-based proteins,such as meat and lamb. This is due to the presence of high nutrients, including protein, lipid,vitamins, and minerals. The intention to increase the consumption of fisheries product, eitherfresh or processed, of Indonesian people is still required, including in District of Sidoarjo, EastJava. Fisheries aspect in District of Sidoarjo is very potential, hence it influneces the rate andpattern of fisheries product consumption in this region. The objective in this research is toanalyse the pattern of fisheries product consumption in District of Sidoarjo, East Java, alongwith its influencing factors. The data was collected online by using questionnaire filled by 103respondents. The result indicated that the fisheries product consumption of people in District ofSidoarjo was quite various in accordance with age, education level, and income. Besides, therewere factors affect the fisheries consumption of people in District of Sidoarjo, namely theknowledge of fisheries product’s benefits, preference, and the use of processing methods.Kata kunci: pola konsumsi, produk perikanan, Sidoarjo
Analysis of Consumer Preferences Toward Frozen Chicken Nugget Products in Surabaya Tri Redyta Febryanti; Ulya Sarofa; Yushinta Aristina Sanjaya
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 9 No. 3 (2025)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v9i3.838

Abstract

Frozen chicken nuggets are processed ground chicken with binding agents and seasonings, coated with breadcrumbs, heated, packaged, and frozen to maintain quality. Increasingly fierce competition between brands requires manufacturers to produce products that meet consumer needs. This study aims to analyze consumer preferences for frozen chicken nugget product attributes using Conjoint Analysis and Multiple Linear Regression. The results show that the attributes most influential on consumer preferences are flavor variants (28.46%), followed by package size (27.92%), price (27.12%), and crumb texture (16.51%), with the highest preference for the original variant, price <Rp20,000, packaging 100–250 grams, and bread crumbs coating. Regression analysis shows that brand, testimonials, availability, packaging design, product image (USP), and advertising have a significant positive effect on purchasing decisions, whereas labels do not. Simultaneously, all variables had a significant effect with a model contribution of 54.4%. The implications of this study indicate that the marketing strategy for frozen chicken nuggets in Surabaya should focus on increasing product availability, strengthening the brand image, and leveraging advertising and testimonials as promotional media. Contribution to Sustainable Development GoalsSDG 9 (Industry, Innovation, and Infrastructure)SDG 12 (Responsible Consumption and Production)SDG 8 (Decent Work and Economic Growth).
Co-Authors Rahmawati Rahmawati Tri Redyta Febryanti Ulya Sarofa