Article Per Year (5 Year)
p-Index From 2021 - 2026
0.659
P-Index
This Author published in this journals
All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Journal Of Science Education And Management Business Optimal: Jurnal Ekonomi dan Manajemen
Awalul Khairi
Universitas Putra Indonesia YPTK Padang
Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Analisis Industri Ritel Di Kota Padang Tanpa Keberadaan Dua Waralaba Ritel Indomaret Dan Alfamart Awalul Khairi
Journal Of Science Education And Management Business Vol. 1 No. 1 (2022): JOSEAMB ( Januari 2022 )
Publisher : Riset Sinergi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.881 KB)

Abstract

Abstract. The increasing standard of living of people has made many enterpreneurs are interested in opening retail business. Including in Padang city, during the covid-19 pandemic, it did not dampen the desire of entrepreneurs to set up retail businesses in this city. Moreover, there are no large retail franchises that we can find in Padang like other cities in Indonesia.The absence of the large retail franchises in Padang  makes the competitive climate and retail business environment here are different from other big cities in Indonesia. In Padang, local retailers can grow independently by using their own minimarket or supermarket brands.The unique condition of the retail industry in Padang can be analyzed by using the Structure Conduct Performance (SCP) approach. Here the overview of retail competition in Padang will be got. Due to the absence of two large national retailers; PT. Sumber Alfaria Trijaya Tbk (Alfamart) and PT. Indomarco Prismatama (Indomaret), it makes retail competition in Padang occur among the local retailers, the traditional retailers and with the suppliers.  Keywords: Retail, Padang City Retail, Retail environtment, Retail Business Competition, Padang Retail Business
PELATIHAN PENJUALAN TERHADAP PELAKU UMKM DI KECAMATAN BUNGUS TELUK KABUNG KOTA PADANG Awalul Khairi; Jimmy Novrianto Sharma; Usman Usman
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2023): Volume 4 Nomor 1 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i1.12354

Abstract

Bisnis UMKM saat ini menopang lebih dari 90 persen perekonomian Indonesia. Namun usaha UMKM masih mempunyai banyak kendala terutama dalam inovasi penjualan, ini disebabkan sebagian besar UMKM kurang mempelajari dan diskusi yang cukup mendalam mengenai hal tersebut. Di sisi lain pelaku UMKM telah memiliki cukup banyak pengalaman dalam dunia usaha sehingga jika diberikan pemahaman tentang inovasi penjualan maka pelaku UMKM dapat langsung mengaplikasikan ilmu tersebut pada usaha mereka. Saat ini bisnis yang mampu bertahan adalah bisnis yang selalu berinovasi mengikuti perkembangan zaman. Dalam bisnis mereka yang mampu bertahan dalam persaingan bukan hanya mereka yang kuat namun juga yang paling mampu beradapatasi. Contohnya dapat kita lihat pada produsen telepon genggam Nokia yang begitu merajai bisnis telepon genggam selama puluhan tahun harus gulung tikar karena tidak adaptif terhadap perkembangan zaman.Melihat kondisi tersebut, kami Dosen UPI-YPTK Padang berinisiatif untuk melakukan kegiatan Pengabdian Kepada Masyarakat dalam rangka berbagi ilmu yang kami miliki kepada pelaku UMKM di Kecamatan Bungus Teluk Kabung Kota Padang. Diharapkan dengan kegiatan PKM ini dapat meningkatkan kemampuan berinovasi pelaku UMKM di lokasi kegiatan sehingga dapat meningkatkan taraf perekonomian di daerah tersebut.
The Role of Emotional Branding in Customer Loyalty : A Cross-Cultural Perspective Riri Putri Dika; Mirsal Mirsal; Awalul Khairi
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 1 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i1.6550

Abstract

Global brands increasingly rely on emotional branding to foster consumer loyalty, yet its effectiveness varies across cultural contexts. Many organizations continue to adopt universal emotional strategies without accounting for how cultural values shape emotional perception and brand attachment. This study explores how emotional branding drives customer loyalty through constructs such as brand love, attachment, trust, and self-congruity, and how these mechanisms are moderated by cultural dimensions including individualism–collectivism, communication context, and power distance. Findings indicate that emotional appeals resonate differently depending on local cultural norms: collectivist and high-context societies respond more positively to subtle, relational branding, while individualist and low-context cultures favor explicit, identity-centered emotional messaging. Strategic implications highlight the importance of culturally adapted storytelling, platform-specific messaging, and authenticity in emotional branding execution. Brands that align emotional content with local cultural expectations are more likely to foster sustained loyalty. Further research is encouraged to examine emotional branding in emerging markets and digital ecosystems to advance culturally responsive global marketing practices.
Co-Authors Jimmy Novrianto Sharma Mirsal Mirsal Riri Putri Dika Usman Usman