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All Journal Journal Of Science Education And Management Business
nofritar nofritar
Universitas Putra Indonesia YPTK Padang
Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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Analisis Swot Sebagai Landasan Dalam Menentukan Strategi Pemasaran Oleh Two Mart Swalayan Ahmad Vajri Rahman; nofritar nofritar
Journal Of Science Education And Management Business Vol. 1 No. 1 (2022): JOSEAMB ( Januari 2022 )
Publisher : Riset Sinergi Indonesia

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Abstract

This research was conducted at Two Mart Swalayan which is a business engaged in the retail sector in the city of Padang, the background underlying this research is the unstable sales problem experienced by Two Mart Swalayan in the last 2 years which tends to fall slightly in the middle. in the last year, so an analysis is needed to identify the causes of the problem and the right marketing strategy is needed to overcome it. The method used is a SWOT analysis with IFAS and EFAS matrices and a cartesian diagram of SWOT analysis.The results showed that the position of Two Mart Swalayan is in quadrant II because it has the highest strategy score SO = 5.361, followed by other strategy scores SO = 4.973, WT = 3.302 and WO = 2.914. In this condition, the suitable marketing strategy to use is ST (Strength - Threats), which is a diversification strategy, where this diversification strategy is a way to manage risks by minimizing potential hazards by exploiting existing opportunities. Diversification strategies that can be used are such as horizontal diversification, namely adding non-existing products and providing new services with the use of technology so as to make customers more interested in shopping at Two Mart Swalayan
Peranan Penempatan Karyawan Dan Pengembangan Karir Pengaruhnya Terhadap Kinerja Karyawan Melalui Motivasi Kerja Karyawan Sebagai Variabel Intervening Pada PT Semen Padang Nofritar nofritar; Yuliarman Mahmudin
Journal Of Science Education And Management Business Vol. 2 No. 1 (2023): JOSEAMB (januari 2023)
Publisher : Riset Sinergi Indonesia

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Abstract

Penelitian ini bertujuan untuk menguji Peranan Penempatan Karyawan dan Pengembangan Karir Pengaruhnya terhadap Kinerja Karyawan melalui Motivasi Kerja Karyawan sebagai Variabel Intervening pada PT. Semen Padang. Metode analisis yang digunakan adalah analisis regresi linear berganda dan analisis jalur menggunakan SPSS versi 25. Populasi berjumlah 60 orang. Hasil penelitian yang didapatkan adalah penempatan karyawan tidak berpengaruh dan tidak signifikan terhadap kinerja karyawan, pengembangan karir berpengaruh positif dan signifikan terhadap kinerja karyawan, Motivasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan, Penempatan karyawan berpengaruh positif dan tidak signifikan terhadap motivasi kerja, pengembangan Karir berpengaruh positif dan signifikan terhadap motivasi kerja, penempatan karyawan dan pengembangan karir berpengaruh positif dan signifikan terhadap kinerja karyawan, penempatan karyawan, pengembangan karir berpengaruh positif dan signifikan terhadap kinerja karyawan dengan motivasi kerja sebagai variabel intervening
Co-Authors Ahmad Vajri Rahman Yuliarman Mahmudin