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All Journal Cinematology Journal Anthology of Film and Television Studies
Nenden Suryamanah Annisa
Universitas Pendidikan Indonesia
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Analysis of Applied Media in Public Service Advertisements “Tetap Fokus di Jalan” Nenden Suryamanah Annisa; Hade Nadia Husnia; Zakarias Sukarya Soetedja
Cinematology: Journal Anthology of Film and Television Studies Volume 2 - Issue 2 : Cinematology: Journal Anthology of Film and Television Studies
Publisher : Program Studi Film dan Televisi, Fakultas Pendidikan Seni dan Desain, Universitas Pendidik

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (628.711 KB) | DOI: 10.17509/ftv-upi.v2i2.41127

Abstract

Public service advertising is a government program that aims to educate the public on good values from the state's point of view. As the name implies, public service advertisements contain the word "advertisement" which means there is a "product" that is expected to be accepted and then consumed by the wider community. In public service advertisements, the advertised "products" are in the form of good values with the main goal of being able to benefit the government and the citizens themselves. In this study, the researcher will dissect a public service advertisement in the form of a video by using descriptive qualitative methods and using the aesthetic theory of applied media which is the scalpel. There are five aspects of research that become a reference for researchers in dissecting the work of this video advertisement, including: light and color, two-dimensional space, three-dimensional space, time/motion and sound. The results of this study indicate that the public service advertisement video "Tetap Fokus di Jalan" is successful in conveying the message in the form of a slick, interesting and creative video. From the five aspects of the research, this video advertisement is quite successful in presenting all five perfectly. So that it can support the plot of the story to be more dramatic. The packaging of this advertising video is sufficient to keep up with the times so that it can be accepted by young people who seem to be the main target of their audience
3D Animation Design 'Busker City' Using Blender 2.83 Software Mohamad Axel Putra Hadiningrat; Naufal Ahmad; Nenden Suryamanah Annisa
Cinematology: Journal Anthology of Film and Television Studies Vol 3, No 1 (2023): Volume 3 - Issue 1 : Cinematology: Journal Anthology of Film and Television Stud
Publisher : Program Studi Film dan Televisi, Fakultas Pendidikan Seni dan Desain, Universitas Pendidik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ftv-upi.v3i1.55426

Abstract

Busking is one of the impacts of urbanization caused by the condition that there are more jobs in cities than in villages. The existential of buskers in public places has a bad image for some people. In this design, the author is interested in making a visualization of Busker City in the form of a short 3-dimensional animated video with a duration of 2 minutes. The purpose of this design is to design a 3D animation video for Busker City. This creation method consists of 3 stages; Pre-production, Production and Post-production. The results of this 3D animation design are in the form of a short video consisting of 5 segments: (1) Openning; (2) Busking Station; (3) Buskers Park; (4) Market; and (5) Closing. This 3D animation video can also be entertainment and add to the aesthetic experience for those who watch it, as well as provide information about the author's idea of the City of Buskers. The author suggests that in the process of making animated videos, it is better to use adequate devices, especially in doing animation or moving objects and rendering.
Co-Authors Hade Nadia Husnia Mohamad Axel Putra Hadiningrat Naufal Ahmad Zakarias Sukarya Soetedja