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Evy Maharani '
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ANALISIS PEMASARAN DAN TRANSMISI HARGA PADA PETANI BAHAN OLAHAN KARET (BOKAR) DI DESA SEI TONANG KECAMATAN KAMPAR UTARA KABUPATEN KAMPAR Ermi Tety '; Evy Maharani '; Fitria Ningsih '
PEKBIS Vol 6, No 3 (2014)
Publisher : Program Studi Pendidikan Ekonomi Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (159.578 KB) | DOI: 10.31258/pekbis.6.3.159-168

Abstract

This research aim is to know and analyze: 1. the channel, margin of bokar marketingand bokar marketing efficiency and the price that farmer received. 2. The correlationbetween the price of bokar from factory and the price of bokar in farmer level. 3. Theinfluence of bokar price changing of factory to farmer level at sei tonang village ofKampar utara district of Kampar regency. The research method is used of surveymethod. The sampling method is purposive sampling of 38 farmer that have plantationage between 20-25 years. And the second sampling of merchant is using snowballsampling method that come to marketing channel. The research results shows that inSei Tonang village of Kampar Utara district of Kampar regency have one rubbermarketing channel ( homogeneity). That is farmer to collector merchant to factory. Thelowest price in farmer level is Rp. 7.966,67 /kg, and the highest price level is Rp.11.800,00/kg. Then the lowest price of factory is Rp. 11.733,33/kg, and the highestprice level of factory is Rp. 16.516,67/kg. The average price level of the farmer levelon year 2012 is Rp.9.720,97 and the average price level on factory is Rp.13.872,78.The margin level of marketing channel between the price in farmer level and factoryis Rp. 4.151,81 and farmer received 73.44% and marketing eficiency is 3.07%. thecorrelation value between the price in farmer level and factory level is 0,826 %. Thevalue of the elasticity of price transmission between the price received from farmersand the price of bokar by factory was 0,723.Keywords : Marketing channels, marketing margins, price transmission elasticity
ANALISIS SALURAN PEMASARAN PRODUK SUSU BUBUK KEDELAI (Studi Kasus: Industri Sumber Gizi Nabati, Pekanbaru) Shorea Khaswarina '; Evy Maharani '; Annisa Zada Nugroho
PEKBIS Vol 6, No 3 (2014)
Publisher : Program Studi Pendidikan Ekonomi Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (120.346 KB) | DOI: 10.31258/pekbis.6.3.208-217

Abstract

This study aims to analyze the efficiency of marketing channels product soybeanmilk. Research location named Industri SGN at Seminai Ujung street, Pekanbaru.The method used is descriptive and analytical methods margin, profit, marketingefficiency and share price received by producent of the milk marketing. There aretwo marketing channels soy milk powder in the Industri SGN. Marketing agenciesinvolved in the first channel that the agent/distributor and a regular outlet, while inthe second channel the industry in cooperation only with the agent. The farmer’sshare in each channel is the same at 65,71% because the industry sells a product atthe same price. Marketing margin in the first and second channel each in theamount of Rp 12,000,-. Marketing efficiency in the first channel of 7,62%, while thesecond channels is equal to 11.14% and this channel is more efficient because thechannels is short and profit received by the agent is greater.Keywords: Marketing channels, marketing efficiency, and soybean
Co-Authors Annisa Zada Nugroho Ermi Tety ' Fitria Ningsih ' Shorea Khaswarina