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All Journal Jurnal Pemberdayaan Masyarakat Madani (JPMM) JURNAL EKONOMI MANAJEMEN AKUNTANSI DHARMA EKONOMI Jurnal Pendidikan Almuslim Rengganis Jurnal Pengabdian Masyarakat Unram Journal of Community Service (UJCS) International Journal of Social Science, Education, Communication and Economics International Journal of Economics (IJEC) International Journal of Community Service (IJCS) Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Kendali Akuntansi Journal of Community Service (JCOS) Bersatu: Jurnal Pendidikan Bhinneka Tunggal Ika Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia International Journal of Economics, Business and Innovation Research Dinamika Sosial: Jurnal Pengabdian Masyarakat Dan Transformasi Kesejahteraan
M. Taufiq
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Journal : International Journal of Community Service (IJCS)

 1 
Increasing Sales Through E-Commerce for MSMEs BTPN Syariah Pasar Kliwon District, Surakarta City Candraningtyas, Callista Vania; M. Taufiq; Oktafia, Renny
IJCS: International Journal of Community Service Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v3i2.997

Abstract

MSMEs are important in advancing the economy in Indonesia today, even though they still face various challenges, one of which is a lack of market access. To overcome this challenge, it is important for MSME players to utilize digital technology that has developed, such as e-commerce. Bank BTPN Syariah has created mentoring programs such as the Friends of Power program through accompanying facilitators from Certified Independent Study Internship (MSIB) participants. The aim of this activity is to determine the income growth of Micro, Small and Medium Enterprises (MSMEs) and develop their businesses in Pasar Kliwon District. The method used is the ABCD (Asset Based Community Development) method, which is a design for community empowerment using assets and data collection techniques through observation and documentation. This shows that the use of digital technology, especially e-commerce, can have a significant impact in developing their business and increasing the income of MSME customers of BTPN Pasar Kliwon District.
Information Media Innovation as a Support for the Development of BTPN Syariah MSMEs in the Kromengan Region, Malang Regency Ardiwinata, Muhammad Everest; M. Taufiq; Oktafia, Renny
International Journal of Community Service (IJCS) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v4i1.998

Abstract

This community service aims to develop and implement innovations in the use of information media as a support for the development of Micro, Small and Medium Enterprises (MSMEs) that are customers of the Sharia National Retirement Savings Bank (BTPN) in the Kromengan area, Malang Regency. This service proposes innovative strategies such as optimizing the increase in the use of information technology to support the marketing and promotion of MSME products. Service steps include identifying the needs of MSMEs, analyzing existing information media, developing innovative strategies based on the identified needs, and implementing training and mentoring for MSME owners in implementing this strategy. Monitoring and evaluation are carried out periodically to measure the impact of information media strategies on increasing sales and visibility of MSMEs in the Kromengan area. The method used is the ABCD (Asset Based Community Development) method, which is an approach model that emphasizes one point of purpose, namely in the inventory of assets that support community empowerment activities The results of this service show that the use of innovative strategies in information media can significantly increase market access and sales of MSMEs in the Kromengan area.
Co-Authors Agus Hariyanto Ananda Nur Khofifah Angella, Meicela Prasetya Anisa Fitria Utami Anthony Sheva Sopaheluwakan Ardiwinata, Muhammad Everest ARIS SETIADI Batista Sufa Kefi Candraningtyas, Callista Vania Dyah Triastuti Dyta Rizky Tamara Ella Rahma Putri Endah Winarti Endah Winarti HS farishi, sofyan Fatimah Fitria Utami, Anisa Hisyam, Alif Zainul Khairul Husna Kiky Asmara Mahfudhah Mahfudhah Maria Helena Gani Doren Hera Marnita Miftakhul Jannah Mochamad Rizal Aderama Rahma, Rahma Renny Oktafia, Renny Rheavanya, Sabrina Izzah Riko Setya Wijaya Safarati, Nanda SB Handayani Sulviana Faiqoh Taufik Hidayat Tiska Khoirotun Nisa Tsaqif Fadhlilhaq Wijaya, Riko Setya Yuni Herliza Yuniaparas Zayani, Avivatul Zulyani Zulyani