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All Journal JURNAL DIMENSI UTAMA TEKNIK SIPIL Ultima Management : Jurnal Ilmu Manajemen
Andreas Hartanto
Magister Teknik Sipil
Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance

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MODEL PENGUKURAN KEPUASAN PELANGGAN PERUMAHAN TIPE 70-350 M2 DI TIGA PERUMAHAN DI SURABAYA DAN SIDOARJO Hartanto, Andreas
JURNAL DIMENSI UTAMA TEKNIK SIPIL Vol 2, No 1 (2015)
Publisher : Magister Teknik Sipil Universitas Kristen Petra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (78.005 KB)

Abstract

ABSTRACT: Property plays important role in economy business activities. In 2013 property grows by 800,000 units per year, while the supply capacity is only 300,000 units per year. This fact makes the property growth become more interesting. This growth is supported by the middle class growth that reaches 100 million people in 2013 and is estimated to be 141 million people in 2020. Previous research is done on one residential area. This research aims to develop a residential satisfaction measurement model of middle class residential customers in Surabaya-Sidoarjo. This study is different from the previous one in that this research conducts survey on 3 residential complexes and utilizes more comprehensive model. 226 respondents from 3 residential areas in Surabaya-Sidoarjo were collected. The implication of this study is to give the information about the variables that are significant, the level of satisfaction of the consumers on those variables, and improvement priority for developers.The measurement model consists of 8 service quality variables and 9 product quality variables. Our finding shows that assurance and responsiveness are the most important variables in service quality. In product quality dimension, conformance and reliability are the most important variables. In addition, all developers need to improve empathy as the top priority of service quality, while features, serviceability and conformance are the top priority for improvement in terms of product quality.
HOW DOES COVID-19 INFLUENCE CUSTOMER BEHAVIOUR IN ONLINE SHOPPING IN INDONESIA? Hartanto, Andreas; Wella, Wella
Ultima Management : Jurnal Ilmu Manajemen Vol 16 No 1 (2024): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v16i1.3496

Abstract

Abstract - E-Commerce is the distribution, purchase, sale, marketing of goods and services through electronic means such as the internet or television, or other computer networks. As a digital application, a company must have its own advantages and uniqueness that can attract consumers to use its platform continuously. This study analyzes the factors of consumer behavior towards e-Commerce during COVID-19. In this study, research was carried out using a questionnaire technique that was distributed to target respondents, namely users who actively use e-Commerce. The research model used in this study adopted the model that had been done on previous study. The data analysis method used in this research is descriptive statistics and quantitative test using SPSS 25. The results of the study with the number of samples obtained in this study were 151 samples showing that the factors that influence Consumer behavior are attitudes and awareness of behavior. Keywords: Consumer Behavior; COVID-19; Digital Application; E-Commerce; Quantitative Test.
HOW DOES COVID-19 INFLUENCE CUSTOMER BEHAVIOUR IN ONLINE SHOPPING IN INDONESIA? Hartanto, Andreas; Wella, Wella
ULTIMA Management Vol 16 No 1 (2024): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v16i1.3496

Abstract

Abstract - E-Commerce is the distribution, purchase, sale, marketing of goods and services through electronic means such as the internet or television, or other computer networks. As a digital application, a company must have its own advantages and uniqueness that can attract consumers to use its platform continuously. This study analyzes the factors of consumer behavior towards e-Commerce during COVID-19. In this study, research was carried out using a questionnaire technique that was distributed to target respondents, namely users who actively use e-Commerce. The research model used in this study adopted the model that had been done on previous study. The data analysis method used in this research is descriptive statistics and quantitative test using SPSS 25. The results of the study with the number of samples obtained in this study were 151 samples showing that the factors that influence Consumer behavior are attitudes and awareness of behavior. Keywords: Consumer Behavior; COVID-19; Digital Application; E-Commerce; Quantitative Test.
Co-Authors Wella, Wella