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All Journal Perspective Jurnal Pendidikan Bahasa Inggris
O. Suzana Rahman
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Education Languange, Linguistic, Communication & Media

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THE USE OF ICT TO IMPROVE TEACHERS’ SKILL IN LANGUAGE LEARNING IN THE CLASSROOM Rahman, O. Suzana
Perspective Jurnal Pendidikan Bahasa Inggris Vol 1, No 1 (1): Perspective Volume 1, Number 1, November 2013
Publisher : Perspective Jurnal Pendidikan Bahasa Inggris

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T he utili zation of informa tion and co mmuni cati on T ec hnol ogy (IC T ) in lan gua ge learni ng has be en a n import ant an d inte restin g topi c both a mong st ude nts an d a lso tea che rs. T h er e ar e s ome sug gesti ons abo ut w hat t o pr epar e a nd w hat a ctiviti es t h at can b e c ondu ct ed b y teac her s in th e cla ssroom , es pe ciall y f or tea chin g -l ear ning of English l angu ag e th at can be appli ed f o r all subj e ct. T h e us e of IC T w ill not o n ly impro ve t ea ch er ’s s ki ll, but it w ill als o ma ke t ea ch ers mor e cr eati ve i n pr epari ng t he mate rial th at w ill be t ransf err ed to the stud ents. Keywords : ICT, language learning,
A PRAGMATIC ANALYSIS ON METAPHORS IN CIGARETTE ADVERTISEMENTS Rahman, O. Suzana
Perspective Jurnal Pendidikan Bahasa Inggris Vol 2, No 1 (2014): Perspective Volume 2, Number 1, September 2014
Publisher : Perspective Jurnal Pendidikan Bahasa Inggris

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The title of this research is : A PRAGMATIC ANALYSIS ON METAPHORS ON CIGARETTE ADVERTISEMENTS. The objective of this study is to analyse the use of metaphor in cigarette advertisement in the view off pragmatic. This is due to the cigarette advertisement is not allowed to advertise their products because cigarette is very dangerous for the cobsumer’s health. Therefore, the advertisers use metaphors to hide the real meanings. Thus, teenagers or youths will find difficulties in interpreting the meanings of metaphors used in cigarettes advertisement. This is qualitative research, therefore, it uses descriptive methods using the theories of Yule’s, Levinson’s, and Thomas. Yules’s and Thomas describe about the functions of the illocutionary force of the speech acts; while Nielson and Storik describe the classification of metaphors, added by Levinson’s theory that describes about kinds of metaphors and the way too interpret their meanings. After the analysis was executed, the writer found that directives and reoresentatives are mostly used in cigarette advertisement, while in the classification of metaphors, personification are mostly used and kind of metaphors that are mostly used in cigarette advertisement are nominal metaphors. Kata kunci : metafor, advertisement, speech acts,locution, illocutionary, perlocutinary acts.
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