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All Journal Journal of Indonesian Economy and Business Journal of Economics Research and Social Sciences
Sudiyanti Sudiyanti
Universitas Gadjah Mada
Economics, Econometrics & Finance

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PREDICTING INTENDED UNETHICAL BEHAVIOUR AMONG COLLEGE OF ECONOMICS AND BUSINESS STUDENTS: AN EMPIRICAL STUDY AT UNIVERSITAS GADJAH MADA Winahjoe, Sari; Sudiyanti, Sudiyanti
Journal of Indonesian Economy and Business Vol 29, No 1 (2014): January
Publisher : Journal of Indonesian Economy and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study attempted to examine the intention to act in an unethical manner among theeconomics and business students in Universitas Gadjah Mada by applying the Theory ofPlanned Behaviour. Attitude, subjective norms, perceived personal outcome, perceived socialacceptance, and perceived behavioural control were included in predicting this intention. Atotal of 208 students participated in the main investigation. Using ordinal regression, 3hypothetical unethical situations were proposed to measure the students’ intended behaviour:(1) having the class attendance list signed by a classmate; (2) cheating in an examination orquiz; and (3) knowingly plagiarising someone else’s work. The results confirmed that attitudewas the strongest predictor of a student’s intention to act in an unethical manner. The studyfindings also supported subjective norms as the second strongest predictor, which was followedby perceived personal outcome and perceived social acceptance as determinants of suchbehavioural intention. Meanwhile, the findings demonstrated that perceived behavioural controlwas the weakest predictor of intention. Analysis for each situation, implications forpractitioners, specifically university teachers and education policy makers, and further researchrecommendations are also discussed.Keywords: theory of planned behaviour, course of ethics, education policy, behaviouralintention
Materialism and Tourism Brand Attachment in Influencing Compulsive Buying for Generations Y And Z Travel in the Post-Covid 19 Pandemic Period Sudiyanti, Sudiyanti; Praharjo, Ardik; Parwati, Kardina Yudha; Alam, Aminullah
Journal of Economics Research and Social Sciences Vol 8, No 2: August 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jerss.v8i2.21994

Abstract

This study examines the effect of materialism and tourism brand attachment on compulsive buying behavior for travel among Generations Y and Z in Indonesia during the post-COVID-19 period. It also explores the influence of destination image, perceived value, and ideal self-congruence on compulsive buying through materialism and brand attachment. A quantitative approach was employed, with data collected from 250 respondents and analyzed using Covariance-Based Structural Equation Modeling (CB-SEM). The results reveal that materialism has a significant effect on compulsive buying behavior, and tourism brand attachment further amplifies this relationship. Additionally, destination image and perceived value are found to reinforce materialistic tendencies, which subsequently drive impulsive travel-related purchases. These findings offer valuable insights for tourism marketers targeting younger travelers by focusing on emotional attachment and materialistic appeals to encourage travel decisions.
Materialism and Tourism Brand Attachment in Influencing Compulsive Buying for Generations Y And Z Travel in the Post-Covid 19 Pandemic Period Sudiyanti, Sudiyanti; Praharjo, Ardik; Parwati, Kardina Yudha; Alam, Aminullah
Journal of Economics Research and Social Sciences Vol. 8 No. 2: August 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jerss.v8i2.21994

Abstract

This study examines the effect of materialism and tourism brand attachment on compulsive buying behavior for travel among Generations Y and Z in Indonesia during the post-COVID-19 period. It also explores the influence of destination image, perceived value, and ideal self-congruence on compulsive buying through materialism and brand attachment. A quantitative approach was employed, with data collected from 250 respondents and analyzed using Covariance-Based Structural Equation Modeling (CB-SEM). The results reveal that materialism has a significant effect on compulsive buying behavior, and tourism brand attachment further amplifies this relationship. Additionally, destination image and perceived value are found to reinforce materialistic tendencies, which subsequently drive impulsive travel-related purchases. These findings offer valuable insights for tourism marketers targeting younger travelers by focusing on emotional attachment and materialistic appeals to encourage travel decisions.
Co-Authors Alam, Aminullah Ardik Praharjo Kardina Yudha Parwati Sari Winahjoe