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All Journal Prosiding Seminar Matematika dan Pendidikan Matematik Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Ilmu Manajemen Advantage Empowerment Society JURNAL PENDIDIKAN INDONESIA: Teori, Penelitian, dan Inovasi Bharasumba Jurnal Multidispliner
Jesi Irwanto, Jesi
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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Journal : Bharasumba Jurnal Multidispliner

 1 
IMPLEMENTASI METODE SOSTAS PADA INOVASI DIGITAL MARKETING PRODUK KRIPIK SALAK SEMERU Irwanto, Jesi; Fauziah, Anisatul
Jurnal Multidisipliner Bharasumba Vol 2 No 02 (2023): Jurnal Multidisipliner Bharasumba
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/bharasumba.v2i02.561

Abstract

This research has the objective of developing a digital marketing strategy for micro, small and medium enterprises making semeru lumajang salak chips. The qualitative methodological approach is a research approach, in which the data collection process is carried out through the observations of research respondents to obtain meaning related to the essential phenomena that occur. The results of the research that has been carried out are "Implementation of the SOSTAC Method in Digital Marketing Innovation of Semeru Salak Chips Products in micro, small and medium enterprises". Limited resources in interpreting online marketing mechanisms is a major problem that needs to be resolved immediately. In this case it is necessary to increase through training activities that are relevant and useful and appropriate for Krisameru micro, small and medium enterprises. This research is limited to semeru salak chips produced by MK Food Indonesia's micro, small and medium enterprises, Lumajang. From the implementation of this research, it can be used as a benchmark for other products in carrying out digital marketing innovations in the era of the world economy 4.0 so that in the future this research will be useful for all business actors in developing their businesses which will then directly and indirectly benefit the community.
IMPLEMENTASI METODE SOSTAS PADA INOVASI DIGITAL MARKETING PRODUK KRIPIK SALAK SEMERU Irwanto, Jesi; Fauziah, Anisatul
Jurnal Multidisipliner Bharasumba Vol 2 No 02 (2023): Jurnal Multidisipliner Bharasumba
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/bharasumba.v2i02.561

Abstract

This research has the objective of developing a digital marketing strategy for micro, small and medium enterprises making semeru lumajang salak chips. The qualitative methodological approach is a research approach, in which the data collection process is carried out through the observations of research respondents to obtain meaning related to the essential phenomena that occur. The results of the research that has been carried out are "Implementation of the SOSTAC Method in Digital Marketing Innovation of Semeru Salak Chips Products in micro, small and medium enterprises". Limited resources in interpreting online marketing mechanisms is a major problem that needs to be resolved immediately. In this case it is necessary to increase through training activities that are relevant and useful and appropriate for Krisameru micro, small and medium enterprises. This research is limited to semeru salak chips produced by MK Food Indonesia's micro, small and medium enterprises, Lumajang. From the implementation of this research, it can be used as a benchmark for other products in carrying out digital marketing innovations in the era of the world economy 4.0 so that in the future this research will be useful for all business actors in developing their businesses which will then directly and indirectly benefit the community.
Co-Authors Abi Suwito Ainun Jariah D. Dafik Fauziah, Anisatul Hartono Hartono Lutfi, Sufyan Lutfi, Sufyan Ninik Lukiana Zainul Hidayat