Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Rendy Rezza Koagow, Rendy Rezza
University of Sam Ratulangi Manado
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
COMPARISON ANALYSIS OF CUSTOMER PERCEIVED VALUES BETWEEN HONDA MOBILIO AND SUZUKI ERTIGA IN MANADO CITY Koagow, Rendy Rezza
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 3, No 2 (2015): Jurnal EMBA, HAL 124- 246
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (531.248 KB) | DOI: 10.35794/emba.3.2.2015.8470

Abstract

The rapid development of automotive industry in Indonesia has caused tight level of competition, especially in automobile industry, The number of products which have the same form, usability, and other features have made consumers it difficult to distinguish the products. The purpose of this research is to know the difference between the costumer perceived value of Honda Mobilio and Suzuki Ertiga. This research is comparative research that is aimed to describe the difference between Honda Mobilio and Suzuki Ertiga, using quantitative method. The result shows that Homogeneity of Consumer Perceived Value based on Usefulness is homogeneous but for Costumer Perceived Value based on Quality and based on price are not homogeneous. Company should care about the Consumer Perceived Value Based on Usefulness, Quality and Price Concept because this variables can change Consumer Perception and make differences between the product.   Keywords: consumer perceived value, usefulness, quality, price
Co-Authors