Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal The Indonesian Journal of Business Administration
Julia Kunti Mekarsari, Julia Kunti
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
New Marketing Strategy Proposal for Train Restaurant Activities Managed by PT Reska Multi Usaha Mekarsari, Julia Kunti; Hudrasyah, Herry
The Indonesian Journal of Business Administration Vol 3, No 3 (2014)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract. PT. Reska Multi Usaha is one of the subsidiaries of PT. Kereta Api Indonesia (Persero) that focused on giving the service of restaurant on the train. As the company that responsible for the service on train, PT. Reska didn’t change much every years, that is why some of the sales is decreasing in some area. The issue also followed by new problem from system organization of preparation work inside the company that can lead to train delay schedule. To analyze the root cause of the problem that PT Reska faced the three analyses is being conducted; there are external analysis, internal, and customer analysis. After all the analysis the result that causing the decreasing sale in PT Reska is causes by four problem, that are unfocused customer condition, different perception, habitual buyer, and no promotion. After all the analysis, the recommendation that being proposed is modified the STP and marketing mix and based on all the analysis and the recommendation, the implementation plan also made to help the company to calculate the resource and timeline in implementing the proposed solution.  Keywords: Train Restaurant, Food Industry, Marketing Strategy. 
Co-Authors Herry Hudrasyah