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All Journal The Indonesian Journal of Business Administration ComTech: Computer, Mathematics and Engineering Applications
Febrina Piecella Musbar, Febrina Piecella
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Computer Science & IT Decision Sciences, Operations Research & Management Engineering Mathematics

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Pengembangan Aplikasi Penjadwalan Wisata Harian pada Smartphone dengan Pendekatan Scrum Prasetio, Yen Lina; Hanafiah, Novita; Yosanny, Agustinna; Yolanda, Catharine; Musbar, Febrina Piecella; Septianto, Denny
ComTech: Computer, Mathematics and Engineering Applications Vol 5, No 2 (2014): ComTech
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/comtech.v5i2.2175

Abstract

The technology development affects people activites especially in this 20th century. Mobile phone ischanged into smartphone and travelling becomes a new lifestlye. A Tourism scheduler with a reminder is created from this research to fulfill the new trend of people lifestyle. The travelling data is stored in the system and some information such as the point of interest of an area, hotel, and transportation to reach the area are provided. Waterfall model becomes the method to build this system. Hence, an application that can create a trip for the user is completely built in Blackberry application system, consist of the trip information. The history feature provided in this application can be an advantange for the user to choose the new travelling destination. Moreover, the application has a good interface follow the eight golden rules and has a good performance that helps the tourists/users to create their own schedule and set the reminder for them.
Proposed New Business Model and Transformation Strategy For CV Fruity Indonesia Musbar, Febrina Piecella; Nasution, Reza Ashari
The Indonesian Journal of Business Administration Vol 3, No 3 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract—Beverage Industry as one of the largest contributors to creative industry is changing continually. New competitors are emerging and current competitors are increasing their competitive advantage. CV Fruity Indonesia as one of the pioneer in juice retailing business in Bandung needs to identify new business model and transform its business to keep up with current environment and competition and also to prepare for the future. The purpose of this research is to provide new business model and transformation strategy for CV Fruity Indonesia that will increase its competitive advantage. In this research, existing business models of the company is analyzed using nine building blocks of Business Model Canvas while the beverage industry will be analyzed using Six Paths Framework tool from Blue Ocean Strategy. The research finds that there are three main additions to the business model that should be implemented and integrated with company’s existing business models, business model counter and mini cafe. The new proposed business models’ competitive advantage then analyzed using competitive positioning analysis against the current strategic groups within the industry. The new business models are implemented using business transformation strategy, which consists of 2 phases. The first phase is Operating Excellence and the second phase is Business Enhancement. The implementation plan expanded to eight months period so that the company could prepare the needed resources before fully transform its business models. Keywords: Business Model, Business Transformation, Beverage Industry, Blue Ocean Strategy, Six Paths Framework
Co-Authors Hanafiah, Novita Prasetio, Yen Lina Reza Ashari Nasution Septianto, Denny Yolanda, Catharine Yosanny, Agustinna