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All Journal Jurnal Inovasi Global Riemann : Research of Mathematics and Mathematics Education CONVERSE Journal Communication Science
Nikita Nikita, Nikita
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Astronomy Education Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences

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Journal : CONVERSE Journal Communication Science

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The Strategy of News Theme Consistency of Harian Bhirawa Mass Media in the Era of Popular Culture Nikita, Nikita; Syadabila, Aishya; Prayogo, Moh. Dey
CONVERSE Journal Communication Science Vol. 2 No. 1 (2025): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v2i1.4272

Abstract

The emergence of popular culture has significantly transformed the landscape of mass media, including local outlets like Harian Bhirawa. Amid the rise of media outlets that follow popular culture trends to attract readers' attention, Harian Bhirawa remains consistent in delivering news focused on governmental issues, prioritizing depth and balanced reporting. This study aims to explore how Harian Bhirawa adjusts its news strategies to remain relevant and effective amidst these changes. A qualitative approach was employed through in-depth interviews and content analysis of digital platforms, specifically Instagram and the official website of Harian Bhirawa. The findings reveal that although Harian Bhirawa maintains its primary focus on governmental issues, it has begun optimizing digital platforms to reach younger audiences who are more active on social media. This study underscores the importance of flexibility and innovation for local media to sustain their presence in the competitive and dynamic era of popular culture.
Co-Authors Andri Iman Al Fajri Moh. Dey Prayogo Selvy Musdalifah Sri Nurhayati Syadabila, Aishya Trisha Magdalena A. Jauvani