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All Journal HUMANIKA Kata Kita: Journal of Language, Literature, and Teaching
Henny Putri Saking Wijaya, Henny Putri Saking
lecturer at the Faculty of Letters, Petra Christian University. Surabaya.
Arts Humanities Languange, Linguistic, Communication & Media

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 1 
THE ANALYSIS OF TOPICS AND TOPIC BOUNDARY MARKERS IN IONESCO’S ABSURD PLAY THE LESSON Wijaya, Henny Putri Saking
HUMANIKA Vol 25, No 1 (2018): Januari-Juni
Publisher : Faculty of Humanities, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (662.498 KB) | DOI: 10.14710/humanika.v25i1.16512

Abstract

People sometimes experience miscommunication when they have a conversation. It may happen because they fail to recognize the topic of discussion and the topic shift markers. A conversation has a clear structure that is not realized by the speakers. In this study, the writer chose The Lesson, one of the most famous absurd plays by Ionesco, as the data. In this play, the structure of conversation is difficult to understand, especially in the conversation between the Professor and the Young Pupil. Based on this condition, the writer investigates the structure of the conversation between the Professor and the Young Pupil in order to find the main topics and the topic boundary markers occurred in the topic shift in the conversation. The data were analyzed using the theories of topic shift by Coulthard (2014) and topic boundary markers by Stenstrom (2014). The findings show that there were four topics in the conversations between the Professor and the Young Pupil and ‘let’s’ is the topic boundary marker often used to open a new topic and to close a topic. In conclusion, even in an absurd play where the structure is difficult to understand, there is a clear structure of the conversation.
Increasing the Brand Awareness of Petra Production House through Events Lay, Yehezkiel Brandon Limina; Wijaya, Henny Putri Saking
Kata Kita: Journal of Language, Literature, and Teaching Vol. 14 No. 1 (2026)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.14.1.97-102

Abstract

Petra Production House (PPH) is a newly rebranded student film organization within Petra Christian University (PCU). Its main problem is a lack of brand awareness among the broader student body, evidenced by poor event attendance. To validate this issue, the writer has conducted a survey targeting university students. The results confirmed low recognition of PPH, with over 50% unaware of the organization, and revealed preferences for casual, community-based film events. The implemented solution was a series of movie night events enhanced with interactive elements such as discussion boards and snacks. This strategy targeted PCU students interested in film and casual events, using Instagram, group chats, and peer promotion as channels. The effectiveness of this solution was measured through post-event surveys, showing an increase in brand recognition and high enjoyment. Attendance increased fourfold compared to prior events, and over 90% of attendees recommended future events. The benefits include improved visibility, deeper audience engagement, and stronger brand perception.
Women’s Language Features Used in Dove U.S.’s YouTube Campaign Videos Targeted at Women Setiawati, Lislie Angelina; Wijaya, Henny Putri Saking
Kata Kita: Journal of Language, Literature, and Teaching Vol. 14 No. 1 (2026)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.14.1.133-138

Abstract

This study examines how women’s language features, based on Lakoff’s (2004) theory, are used in Dove U.S. YouTube campaigns, “My Beauty My Say.” Using a qualitative method, the study analyzes spoken utterances from five monologue-style campaign videos. Four language features were found in the campaign: lexical hedges or fillers, “empty” adjectives, intensifiers, and emphatic stress. These features are used in two main ways. In terms of function, women use these features to indicate hesitation or uncertainty, to highlight personal experiences and feelings, and to express strong emotions in a soft and polite manner. In terms of context, these features are used to describe the speakers themselves. In conclusion, Dove U.S.’s YouTube campaign videos demonstrate the use of language features that align with women’s language. Future research should include additional campaigns to provide a broader and clearer understanding of how women’s language features are used in campaign videos.
Co-Authors Ananda, Ellara Yusea Lay, Yehezkiel Brandon Limina Setiawati, Lislie Angelina Wicaksono, Diora Valencia