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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Jurnal Ilmu Pendidikan dan Humaniora
Dewi Sartika Sinaga, Dewi Sartika
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Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH STRATEGI DIFERENSIASI TERHADAP KEPUASAN KONSUMEN (KASUS HOTEL RATU MAYANG GARDEN PEKANBARU) Sinaga, Dewi Sartika; Sutrisna, Endang
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 2: WISUDA OKTOBER 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The issue of this research is the decline in the number of customer had visited and lodged Ratu Mayang Garden Hotel Pekanbaru in the last 3 years. This indicates the occurrence decrease in customers satisfaction so that customers switched to other hotels. The purpose of this study is to investigate the implementation of the strategy differentiation and determine customer satisfaction in Ratu Mayang Garden Hotel Pekanbaru. The collection of data through questionnaires to 100 customers Ratu Mayang Garden Hotel Pekanbaru. Results of a study of the strategy differentiation Ratu Mayang Garden Hotel considered is good. So also with the satisfaction of customers considered to be enough satisfaction. Results calculated with SPSS. Showed that the strategy differentiation (X) positive effect on customer satisfaction (Y) Ratu Mayang Garden Hotel Pekanbaru.Key words : Strategy Differentiation, Consumer Satisfaction, Ratu Mayang Garden Hotel Pekanbaru
Exploring Belief Values in Batu Umang Folklore: A Cultural Analysis of Durin Tani Village, Sibolangit District, Deli Serdang Regency Situmorang, Sarma; Sinaga, Dewi Sartika; Simbolon, Soter
Jurnal Ilmu Pendidikan dan Humaniora Vol. 12 No. 2 (2023): May: Education and Humanities
Publisher : Insan Akademika Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jiph.v12i2.32

Abstract

This research delves into the belief values embedded in the Batu Umang folklore of Durin Tani Village, located in the Sibolangit District of Deli Serdang Regency, North Sumatra, Indonesia. Through a comprehensive and multidisciplinary approach, the study uncovers the intricate web of cultural, social, and historical factors that have shaped these belief values, shedding light on their origins, evolution, and contemporary significance. The cultural context of the Batak people in Durin Tani Village plays a central role in the development of these belief values, with a deep reverence for nature and a harmonious relationship with the environment at its core. Social dynamics, including close-knit community bonds and shared values of unity and collective responsibility, have reinforced these belief values, fostering a sense of community cohesion. The historical backdrop of Dutch colonialism, trade, and migration has left an indelible mark on the folklore, imbuing it with stories of resilience and adaptability in the face of historical challenges. This research contributes significantly to the fields of folklore and cultural anthropology, highlighting the preservation of cultural heritage, community cohesion, and the adaptability of cultural traditions. It also underscores the universal nature of storytelling and belief systems, providing insights into the interconnectedness of culture, society, and history in shaping the belief values of a unique community. Ultimately, this study celebrates the enduring spirit of Durin Tani Village and its timeless cultural heritage, offering a deeper understanding of how local narratives can provide insights into the universal human experience.
Co-Authors Endang Sutrisna Simbolon, Soter Situmorang, Sarma