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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Jurnal Tepak Manajemen Bisnis
Alvi Purwanti Alwie, Alvi Purwanti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH KUALITAS PELAYANAN DAN KEPUASAN NASABAH TERHADAP LOYALITAS NASABAH PADA PT.BANK RIAU KEPRI CABANG SIAK Saputra, Roby Ben; Alwie, Alvi Purwanti
Jurnal Tepak Manajemen Bisnis Vol 7, No 2 (2015)
Publisher : Jurnal Tepak Manajemen Bisnis

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This study aims to determine the effect of service quality that consists of professionalism & skills, attitude & behavior, accessibility & flexibility, reliability & trustworthiness, service recovery, servicescape on customer satisfaction , the influence of customer satisfaction on customer loyalty, and the impact of service quality through customer satisfaction on customer loyalty.Research using the research object PT.Bank Riau Kepri branch Siak located in the city of Siak Sri Indrapura, as the object is always saving clients who transact savings over 3 years data were collected by distributing questionnaires to 100 respondents . Analysis tools using multiple linear regression analysis .The results showed that when the quality of service considered it will increase customer satisfaction, if customer satisfaction note it will increase customer loyalty and if the service quality through customer satisfaction , the customer will be considered more loyal. With increasingly improved service and result in increased customer satisfaction will make loyal customers using the products and services of PT . Bank Riau KepriKeywords : Service Quality, Costumer Satisfaction, Loyalty
PENGARUH BRAND IMAGE DAN PRODUCT QUALITY TERHADAP BRAND LOVE DAN BRAND LOYALTY PADA PENGGUNA MOBIL HONDA JAZZ DI KOTA PEKANBARU Dwiputranto, Muhammad Reza Hariedhi; Alwie, Alvi Purwanti; ', Marhadi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 1 (2017): Wisuda Februari
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This research aimed to analysze Brand Image and Product Quality to Brand Love and Branf Loyalty Honda Jazz users in Pekanbaru City. The object of this research was Honda Jazz users in Pekanbaru City. This research consists of four variables: two dependent variable and two independent variables. They are Brand Loyalty (Y2), Brand Love (Y1), Product Quality (X2), and Brand Image (X1). This research was conducted using a sample of 170 people. This research used purposive sampling, based on respondents who have Honda Jazz as personal car, aged 15 years and over. Data are taken by giving respondents structural questionaires. In terms of data analysis, this research used Structural Equation Modeling (SEM) with AMOS version 22. Based on the hypothesis test conducted, research shows that Brand Image has significant and positive effect toward Brand Love, Product Quality has significant and positive effect toward Brand Love. Brand Image has significant and positive effect toward Brand Loyalty, Product Quality has significant and positive effect toward Brand Loyalty and Brand Love has significant and positive effect toward Brand Loyalty.Keywords:Brand Image, Product Quality, Brand Love and Brand Loyalty
Co-Authors ', Marhadi Dwiputranto, Muhammad Reza Hariedhi Roby Ben Saputra, Roby Ben