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All Journal Community Engagement and Emergence Journal (CEEJ)
Nicha Muslimawati, Nicha
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions

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Pengaruh Gaya Komunikasi Pendamping Terhadap Tingkat Kepuasan Peserta UMKM Naik Kelas Kota Bekasi Astuti, Riana; Muslimawati, Nicha
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 5 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i5.9093

Abstract

Micro, small, and medium enterprises (MSMEs) are a strategic sector for the national economy due to their role in providing employment, fostering business innovation, and supporting community economic resilience. This study aims to describe the communication style of facilitators in the “UMKM Naik Kelas” program, analyze participant satisfaction, and examine the effect of facilitator communication style on participant satisfaction in Bekasi City. A quantitative survey was conducted with 100 program participants using a Likert-scale questionnaire (1–5) that was validated and tested for reliability. Data were analyzed descriptively and using simple linear regression. Results indicate that facilitators’ communication is generally good in terms of clarity, empathy, and material relevance, while motivation and responsiveness need improvement. Participant satisfaction is very high across process, outcomes, and services. Regression analysis shows a positive and significant effect of communication style on participant satisfaction (coefficient 0.271; R² 12.4%). It is recommended that facilitators enhance motivation, responsiveness, and communication style variation to increase program effectiveness.
Co-Authors Astuti, Riana