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All Journal Kinerja Jurnal Administrasi Bisnis (JABis) Jurnal Penelitian Ekonomi dan Bisnis Benefit: Jurnal Manajemen dan Bisnis Dharma: Jurnal Pengabdian Masyarakat Journal of Business Innovation and Research
Danang Yudhiantoro, Danang
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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PENGARUH NILAI BAGI MAHASISWA DAN LINGKUNGAN INDIVIDU MAHASISWA TERHADAP PROSES PENGAMBILAN KEPUTUSAN DALAM MEMILIH PERGURUAN TINGGI Yudhiantoro, Danang
Benefit Volume 11 No 2 Desember 2007
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research analyzes the effects of customer value to consumer decision in education industry. Customer value is one of many factors, that give effect to choose productor service. Consumers will consider which product or service give the highest value for them. This research analyzes the effect of customer value to consumer decision in the high education industry. The result shows that value gives effect to consumer decision.
Pengaruh Postpurchase Price Perception dan Postpurchase Performance Perceptions Terhadap Satisfaction Yudhiantoro, Danang
KINERJA Vol 13, No 2 (2009): Kinerja
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v13i2.40

Abstract

University  needs  the  trust  from  people  with  quality  assurance,  quality control,  and  quality improvement.  The  quality  assurance  and  quality improvement  can  be  doing  with  national accreditation.  They  need  evaluation about  customer  satisfaction,  from  their  perception  about price, etc.Using linear regression with SPSS serial 16 to measure and explain the result from this concept,  the  overall  impact  of  Postpurchase  Price  Perception  and Postpurchase  Performance Perception on satisfaction is positive. The implications of these findings for research, practice, and theory are discussed.
PENGARUH NILAI BAGI MAHASISWA DAN LINGKUNGAN INDIVIDU MAHASISWA TERHADAP PROSES PENGAMBILAN KEPUTUSAN DALAM MEMILIH PERGURUAN TINGGI Yudhiantoro, Danang
Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 11 No 2 Desember 2007
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v11i2.1267

Abstract

This research analyzes the effects of customer value to consumer decision in education industry. Customer value is one of many factors, that give effect to choose productor service. Consumers will consider which product or service give the highest value for them. This research analyzes the effect of customer value to consumer decision in the high education industry. The result shows that value gives effect to consumer decision.
The Influence of Social Media Marketing, Word of Mouth, Brand Awareness on Purchase Decision Through Bursa Coffee Consumer Satisfaction Herkamilan, Verdi; Sutiono, Heru Tri; Yudhiantoro, Danang
Journal of Business Innovation and Research Vol 3, No 1 (2024): JOURNAL OF BUSINESS INNOVATION AND RESEARCH
Publisher : UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jubir.v3i1.12069

Abstract

This research aims to explore the direct and indirect effects of social media marketing, word of mouth, and brand awareness on purchase decisions through consumer satisfaction at Bursa Coffee in Sleman city. The study employs a quantitative approach with the population being all Bursa Coffee consumers in Sleman. The sample collected in the Sleman area was 163 respondents. A questionnaire was utilized to collect data from 163 respondents aged 20-25, encompassing both genders and educational backgrounds from high school to postgraduate levels. Also work backgrounds. Monthly expenditures ranged from Rp100,000 to Rp500,000, and monthly visits varied from 1 to more than 3 times. The data analysis technique employed in this research is Partial Least Square (PLS). Results reveal that social media marketing, word of mouth, and brand awareness significantly and positively influence purchase decisions. Additionally, these factors positively impact consumer satisfaction, and consumer satisfaction, in turn, positively affects purchase decisions. The study indicates that social media marketing, word of mouth, and brand awareness collectively influence purchase decisions through the mediator of consumer satisfaction.
The Influence of Social Media Marketing, Word of Mouth, Brand Awareness on Purchase Decision Through Bursa Coffee Consumer Satisfaction Herkamilan, Verdi; Sutiono, Heru Tri; Yudhiantoro, Danang
Journal of Business Innovation and Research Vol. 3 No. 1 (2024): JOURNAL OF BUSINESS INNOVATION AND RESEARCH
Publisher : UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jubir.v3i1.12069

Abstract

This research aims to explore the direct and indirect effects of social media marketing, word of mouth, and brand awareness on purchase decisions through consumer satisfaction at Bursa Coffee in Sleman city. The study employs a quantitative approach with the population being all Bursa Coffee consumers in Sleman. The sample collected in the Sleman area was 163 respondents. A questionnaire was utilized to collect data from 163 respondents aged 20-25, encompassing both genders and educational backgrounds from high school to postgraduate levels. Also work backgrounds. Monthly expenditures ranged from Rp100,000 to Rp500,000, and monthly visits varied from 1 to more than 3 times. The data analysis technique employed in this research is Partial Least Square (PLS). Results reveal that social media marketing, word of mouth, and brand awareness significantly and positively influence purchase decisions. Additionally, these factors positively impact consumer satisfaction, and consumer satisfaction, in turn, positively affects purchase decisions. The study indicates that social media marketing, word of mouth, and brand awareness collectively influence purchase decisions through the mediator of consumer satisfaction.
The Effect of Environment Complexity and Resources on the Performance of SMEs Mediated By Business Strategy (Survey on Kasongan Pottery SMEs In Bantul Regency) Wuryaningrum, Nuruita; Sabihaini, Sabihaini; Yudhiantoro, Danang
Jurnal Penelitian Ekonomi dan Bisnis Vol. 7 No. 1 (2022): March 2022
Publisher : Universitas Dian Nuswantoro Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jpeb.v7i1.4257

Abstract

This study aims to analyze the effect of environmental complexity and resources on the performance of SMEs mediated by business strategy in Kasongan pottery SMEs. The population in this study were all SMEs pottery handicrafts in the Kasongan pottery center in Kasihan District, Bantul Regency, Yogyakarta. Total of 61 questionnaires have been returned and processed. The data analysis technique used was Partial Least Square (PLS) through SmartPLS 3.3.2 software. The research shows that environmental complexity has a positive and significant effect on performance of SMEs, resources have a positive and significant effect on performance of SMEs, environmental complexity has a positive and significant effect on business strategy, resources have a positive and significant effect on business strategy, and business strategy has a positive and significant effect on performance of SMEs. Also, it is found that environmental complexity has a positive and significant indirect effect on performance of SMEs through business strategy and resources have a positive and significant indirect effect on performance of SMEs mediated by business strategy. Keywords:Performance of SMEsEnvironment ComplexityResourcesBusiness strategy
PBM PENGEMBANGAN USAHA CATERING KELOMPOK RAHAYU PRIMA SUMBER RAHAYU MOYUDAN SLEMAN YOGYAKARTA Yudhiantoro, Danang; Nursanto, Edy; Perwira, Rifki Indra
Dharma: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2022): Mei
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/dlppm.v3i1.7119

Abstract

Catering Business Group The Rahayu Prima Sumber Rahayu Group is located in the hamlet of Goser, Sumber Rahayu, Moyudan Sleman Yogyakarta, and consists of women who are farmers who are engaged in the home catering business. The problem in the Catering Business Group of the Rahayu Prima Sumber Rahayu Group is developing a processed menu made from catfish and in developing its marketing area. This is due to the knowledge in food processing that comes from catfish, the less attractive packaging and the lack of marketing aspects. The purpose of this Pbm is to develop the Catering Business Group of the Rahayu Prima Sumber Rahayu Group which is economically independent in processing food menus made from catfish, as well as expanding the aspect of online marketing and improving people's welfare. The methods used to achieve these goals are in the form of interviews, training, and mentoring. PbM activities include: training and practice of processed products made from catfish, training and online marketing assistance and provision of packaging tools for processed food products made from catfish. The outputs of PbM activities are processed food products made from catfish, provision of marketing tools, website creation for online marketing of food products made from catfish, books on product processing and online marketing of food made from catfish, scientific publications in journals and proceedings as well as online news.
Pengaruh Beauty Vlogger, Kualitas Produk, dan Brand Image terhadap Keputusan Pembelian Melalui Minat Beli Listiara, Yoke; Yudhiantoro, Danang; Suryono, Ignatius Agus
Jurnal Ilmu Administrasi dan Bisnis Vol 21 No 2 (2023)
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v21i2.12717

Abstract

Penelitian ini dilakukan pada mahasiswa Yogyakarta yang menjadi konsumen Viva Comestics. Data yang digunakan dalam penelitian ini adalah data primer. Pengumpulan data dilakukan dengan menyebarkan kuesioner melalui Google Form. Sampel yang digunakan adalah 130 responden. Penelitian ini bertujuan untuk melihat pengaruh Beauty Vlogger, kualitas produk dan citra merek terhadap keputusan pembelian dengan niat beli sebagai variabel intervening pada konsumen Viva Cosmetics di Yogyakarta. Metode pengumpulan data yang digunakan adalah purposive sampling, dimana pengambilan sampel populasi didasarkan pada kriteria tertentu yang ditentukan yaitu mahasiswa Yogyakarta berusia 15-25 tahun, konsumen Viva Cosmetics menonton konten Beauty Vlogger terkait Viva Cosmetics dan membeli produk Viva Cosmetics pada tahun 2020. Metode analisis yang digunakan adalah analisis deskriptif dan analisis kuantitatif dengan menggunakan analisis jalur dan uji sobel berbasis SPSS. Hasil penelitian menunjukkan bahwa Beauty Vlogger, kualitas produk, citra merek, dan niat beli berpengaruh positif dan signifikan terhadap keputusan pembelian mahasiswa Yogyakarta yang menjadi konsumen Viva Cosmetics. Beauty Vlogger, Kualitas Produk, dan Citra Merek berpengaruh positif dan signifikan terhadap keputusan pembelian melalui niat beli mahasiswa Yogyakarta yang menjadi konsumen Viva Cosmetics.
Co-Authors Edy Nursanto Herkamilan, Verdi Listiara, Yoke Rifki Indra Perwira Sabihaini Sabihaini Suryono, Ignatius Agus Sutiono, Heru Tri Wuryaningrum, Nuruita