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Cynthia Carolina, Cynthia
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Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health Other

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Efektivitas Product Placement Apple Dalam Film Street Society Di Masyarakat Surabaya Carolina, Cynthia
Jurnal e-Komunikasi Vol 2, No 3 (2014): Jurnal E-Komunikasi
Publisher : Jurnal e-Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (294.629 KB)

Abstract

Penelitian ini dilakukan untuk mengetahui tingkat keefektivitasan dari product placement Apple dalam film Street Society yang tayang di bioskop mulai dari tanggal 20 Februari hingga 14 Maret 2014. Film Street Society adalah salah satu film Indonesia dan di dalamnya terdapat product placement. Dalam film ini product placement Apple muncul paling banyak yaitu sebanyak 15 kali. Dalam penelitian kali ini, peneliti akan mengukur efektivitas dari product placement dengan menggunakan metode CRI (Customer Response Index) yang terdiri dari 5 elemen yaitu awareness, comprehend, interest, intention, dan action. Jenis penelitian ini adalah deskriptif dengan menggunakan pendekatan kuantitatif. Metode penelitian yang digunakan adalah survei. Sampel dari penelitian ini adalah 100 orang yang pernah menonton film Street Society. Hasil dari penelitian ini menunjukkan  bahwa product placement dalam Street Society di Masyarakat Surabaya efektif. 
Pengelolahan Sampah Rumah Tangga Menjadi Pupuk Organik Cair Rt.05 Rw.02 Sawah Lebar Kota Bengkulu Saleh, Gathan Raihan Al; Prastio, Yulian; Ameli, Sahira; Gusman, Eki; Pranata, Nanik Sesi; Carolina, Cynthia; Hermana, M. Arafat; Susena, Karona Cahya
Jurnal Dehasen Untuk Negeri Vol 5 No 2 (2026): April
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v5i2.10663

Abstract

The problem of household waste management remains a challenge in the Neighborhood Association (Rukun Tetangga) 05 and Community Association (Rukun Warga) 02 areas of Sawah Lebar Village, Bengkulu City. Most residents lack the awareness and skills to manage organic waste, resulting in waste being simply thrown away and causing environmental pollution. This community service activity aims to empower residents to process household waste into liquid organic fertilizer that is beneficial for plants and the environment. The implementation method is carried out in a participatory manner through stages of socialization, training in making liquid organic fertilizer, fermentation practices, mentoring, and evaluation of results. The results of the activity show an increase in community knowledge and skills in processing organic waste into useful products. Most participants have been able to produce liquid organic fertilizer independently with good results, marked by changes in color, aroma, and pH that meet the standards for natural liquid fertilizer. This program also has an impact on reducing the volume of organic waste in the environment and increasing community awareness of the importance of maintaining cleanliness and environmental sustainability. This activity has succeeded in becoming a practical solution in turning waste problems into opportunities for community empowerment.
Co-Authors Ameli, Sahira Gusman, Eki Hermana, M. Arafat Karona Cahya Susena, Karona Cahya Pranata, Nanik Sesi Prastio, Yulian Saleh, Gathan Raihan Al