Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Syariah Teori dan Terapan
Anneke Ratnasari Hardianto, Anneke Ratnasari
Airlangga University
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Faktor Yang Mempengaruhi Konsumen Memilih Kolam Renang Muslimah Al-Hikmah Sport Center di Surabaya Hardianto, Anneke Ratnasari; Ratnasari, Ririn Tri
Jurnal Ekonomi Syariah Teori dan Terapan Vol 2, No 2 (2015): Februari-2015
Publisher : Jurnal Ekonomi Syariah Teori dan Terapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (258.344 KB)

Abstract

The purpose of this study is to identify factors that influence consumers on choosing Al-Hikmah Sport Center Muslimah Swimming Pool in Surabaya. It related to increasing of people’s awareness to do physical activities, especially swimming.This study used quantitative research methods with exploratory factor analysis.Characteristics of the respondents in this study is Muslim consumers of Al-Hikmah Sport Center Muslimah Swimming Pool that have come at least twice in a last month. Sample amount on preliminary test by doing written interview are 20 respondents and the main test need 125 respondents. Sampling technique that used is non-probability sampling. Sampling was done using accidental sampling and purposive sampling.The results of the study showed that there are six factors that influence consumers on choosing Al-Hikmah Sport Center Muslimah Swimming Pool in Surabaya. The sixth factors are named by the factor of similarity motives, securities, location, facilities, water qualities, and the experiences.
Co-Authors Ririn Tri Ratnasari