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All Journal JDM (Jurnal Dinamika Manajemen) Indonesian Journal of Community Services
Wasitowati Wasitowati, Wasitowati
Fakultas Ekonomi Universitas Islam Sultan Agung, Semarang
Humanities Decision Sciences, Operations Research & Management Social Sciences

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The Role of Market Orientation, Creativity and Innovation in Creating Competitive Advantages and Creative Industry Performance Sutapa, Sutapa; Mulyana, Mulana; Wasitowati, Wasitowati
JDM (Jurnal Dinamika Manajemen) Vol 8, No 2 (2017): September 2017 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v1i1.12756

Abstract

The purpose of this study is to examine the effect of market orientation, creativity, innovation and competitive advantage on the performance of creative industries. Respondents from this study are 130 owners or leaders of creative industries in the fashion sector in Central Java Indonesia. The study is located on the North Coast of Central Java, taking five districts, namely Pekalongan, Semarang, Kudus, Rembang and Jepara. Sampling method in this research use purposive sampling method. This method is used taking into account the criteria of the creative fashion industry that has been operating for at least 3 years and innovating market-oriented products. The data obtained will be analyzed using Partial Least Square (PLS) program. The results of data analysis show that creativity has no significant effect on innovation. Market orientation significantly affects innovation and performance. Innovation also has a significant effect on excellence and competitive performance. Furthermore, competitive advantage has a significant effect on company performance.
Meningkatkan Penjualan Online UMKM Desa Temuroso Demak dengan Digital Marketing Anik, Sri; Wasitowati, Wasitowati; Gulnoria, Revy Amyneva
Indonesian Journal of Community Services Vol 6, No 1 (2024): May 2024
Publisher : LPPM Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ijocs.6.1.39-49

Abstract

Temuroso is a village in Guntur, Demak, Central Java. Several community members in Temuroso have created entrepreneurs with different types of businesses, namely: fashion, culinary, trade, handicrafts, food, and drinks. Since Covid-19, many domestic and global economic sectors have been affected. The impact of this pandemic is being felt by MSMEs sector. The decline in MSME and cooperative turnover due to COVID-19 is very significant. Therefore, MSME actors in Temuroso need to be given training related to digital marketing so they can market their products online so as to further improve sales performance. The implementation of community service for digital market training in Temuroso was carried out comprehensively, starting from introducing digital marketing through the Shopee marketplace, uploading products, and registering for free shipping. This training was attended by 20 out of 79 UMKM actors, especially those who were very familiar with gadgets and digitalization, guided by competent resource persons. In the digital marketing training, only 20% succeeded in creating an account on the Shopee marketplace and uploading their products, this showed that digital marketing training for business actors (MSMEs) is able to improve sales performance because MSME products are better known to the wider community. Furthermore, this digital marketing training is expected to improve the welfare of MSMEs in Temuroso, Guntur, Demak, Central Java. This digital market training can have an impact on increasing sales and will further improve sales performance and welfare of MSMEs in Temuroso village, Guntur, Demak, Central Java.
The Role of Market Orientation, Creativity and Innovation in Creating Competitive Advantages and Creative Industry Performance Sutapa, Sutapa; Mulyana, Mulana; Wasitowati, Wasitowati
JDM (Jurnal Dinamika Manajemen) Vol 8, No 2 (2017): September 2017
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v1i1.12756

Abstract

The purpose of this study is to examine the effect of market orientation, creativity, innovation and competitive advantage on the performance of creative industries. Respondents from this study are 130 owners or leaders of creative industries in the fashion sector in Central Java Indonesia. The study is located on the North Coast of Central Java, taking five districts, namely Pekalongan, Semarang, Kudus, Rembang and Jepara. Sampling method in this research use purposive sampling method. This method is used taking into account the criteria of the creative fashion industry that has been operating for at least 3 years and innovating market-oriented products. The data obtained will be analyzed using Partial Least Square (PLS) program. The results of data analysis show that creativity has no significant effect on innovation. Market orientation significantly affects innovation and performance. Innovation also has a significant effect on excellence and competitive performance. Furthermore, competitive advantage has a significant effect on company performance.
Co-Authors Gulnoria, Revy Amyneva Mulyana, Mulana Mulyana, Mulana Sri Anik, Sri Sutapa Sutapa