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All Journal The Indonesian Journal of Business Administration
Listiyani Indriya Novianthi, Listiyani Indriya
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Decision Sciences, Operations Research & Management

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Proposed Business Model for RockyBars Novianthi, Listiyani Indriya; Fachira, Ira
The Indonesian Journal of Business Administration Vol 4, No 8 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract - Rockybars is a cookie shop founded by siblings Fintiawati Nurrachmah and Fauzi Andika which sells their original signature chewy cookies. Chewy cookies is one kind of snack right in the middle between cookies and brownies, which is not too crispy like cookies and not too soft like brownies. As a startup company, RockyBars still struggling to make the company known to the customer. Lack of marketing and the business are still new, not many people known this product are consider as the reason. The problem of this thesis, how to formulate business strategy to expand customer base and to keep increase sales in order to place the company in the culinary market as a start-up company. The strategy is to expand customer base by increase brand awareness toward improving its marketing strategies through offline and online media The proposed strategy for RockyBars has been made, based on survey customers and in-depth-interview with several customer conducted. These solutions are also supported by implementation plan with the purpose that RockyBars can reach its objective. Keywords: Start-up Business, Culinary, Business Model Canvas, Business Strategy Formulation
Co-Authors Ira Fachira