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This Author published in this journals
All Journal Devotion: Journal of Research and Community Service Journal Of World Science Journal of Social Science
I Gusti Made Suwandana, I Gusti Made
Fakultas Ekonomi dan Bisnis Universitas Udayana
Computer Science & IT Economics, Econometrics & Finance Engineering Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Journal of Social Science

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The Influence Of Workload On Work Stress With Work-Family Conflict As Mediation In Employees Of The Badung Regency Health Office Rahmadhani, Rizki; Suwandana, I Gusti Made
Journal Of Social Science (JoSS) Vol 4 No 8 (2025): JOSS: Journal of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v4i8.493

Abstract

This study is motivated by the high work pressure experienced by employees in carrying out administrative tasks and health services, which triggers job stress and conflict between work and family roles At Dinas Kesehatan Kabupaten Badung. The purpose of this research is to examine the effect of workload on job stress with work-family conflict as a mediating variable among employees at the Badung District Health Office. This study employs a quantitative approach using path analysis with SPSS version 25. The sample consists of 73 civil servants selected through saturated sampling. Data were collected through an online questionnaire distributed via Google Forms, as well as preliminary observations and interviews to support initial understanding of the field phenomenon. The results show that workload has a positive and significant effect on job stress. Work-family conflict also has a positive and significant effect on job stress. Furthermore, work-family conflict partially mediates the relationship between workload and job stress. These findings support the Job Demands-Control Model, which suggests that high job demands without adequate control can increase job stress. Therefore, it is important for organizations to pay attention to workload distribution and to create a balance between job demands and employees' personal lives in order to reduce job stress levels.
The Role of Brand Awareness in Mediating the Influence of Beauty Vlogger Credibility on Axis-Y Product Buying Interest Sari, Luh Kartika Purnama; Oktora P, I Gede nandya; Kusumadewi, Ni Made Wulandari; Suwandana, I Gusti Made
Journal Of Social Science (JoSS) Vol 4 No 8 (2025): JOSS: Journal of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v4i8.497

Abstract

This study aims to examine the role of brand awareness in mediating the influence of beauty vlogger credibility on buying interest in Axis-Y skincare products. The phenomenon of increasing use of social media, especially YouTube, has made beauty vloggers one of the main sources of information in the beauty field. One of them is Suhay Salim, who is known to have a large following and product review content. However, the low interest in buying Axis-Y products even though it has been reviewed shows that there are other factors that influence, one of which is brand awareness. This study uses a quantitative method with path analysis and Sobel test techniques. The research sample of 100 respondents who met the criteria had watched Suhay Salim's video about Axis-Y but had never bought the product. The results of the study show that the credibility of beauty vloggers has a positive and significant effect on brand awareness and buying interest. In addition, brand awareness has been proven to mediate the indirect influence of beauty vlogger credibility on buying interest. These findings show the importance of the role of beauty vloggers and brand awareness in increasing consumer buying interest.
Co-Authors Ni Made Wulandari Kusumadewi Oktora P, I Gede Nandya Rahmadhani, Rizki Sari, Luh Kartika Purnama