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All Journal Jurnal Manajemen dan Bisnis (Performa) JAM : Jurnal Aplikasi Manajemen Jurnal Ekonomi dan Bisnis Jurnal Pendidikan Progresif
Okky Rizkia Yustian
Entrepreneurship Department, BINUS Business School Undergraduate Program, Bina Nusantara University, Bandung Campus, Bandung, Indonesia
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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RANCANGAN KEMASAN PRODUK OLEH-OLEH BANDUNG (STUDI KASUS PADA SUNDARIFOOD) Okky Rizkia Yustian
Jurnal Manajemen Bisnis Performa Vol 12, No 2 (2015)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v0i0.3052

Abstract

Kota Bandung dikenal sebagai kota wisata kuliner. Salah satu wisata kuliner yang terkenal di Bandung adalah makanan yang bercita rasa pedas. SUNDARIFOOD adalah salah satu perusahaan produksi makanan pedas berskala rumah tangga. SUNDARIFOOD masih menggunakan kemasan produk yang sangat sederhana untuk produknya. Penelitian ini bertujuan untuk mengetahui rancangan kreatif kemasan produk SUNDARIFOOD di BANDUNG. Metode penelitian yang digunakan adalah metode deskriptif. Berdasarkan hasil penelitian SUNDARIFOOD memiliki tingkatan kemasan pada produknya yaitu primary package, secondary package dan shipping package. Perancangan kemasan untuk primary package menghasilkan rancangan kemasan yang lebih modern dan detail elemen-elemen pada kemasan memberikan informasi produk yang lebih lengkap dibandingkan rancangan kemasan awal.
Analisis Pengembangan Produk Berbasis Quality Function Deployment (Qfd) (Studi Kasus pada Produk Susu PT MSA) Okky Rizkia Yustian
Jurnal Ekonomi dan Bisnis Vol 18 No 3 (2015)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (282.712 KB) | DOI: 10.24914/jeb.v18i3.279

Abstract

Product developments are motivated by science and technology, change ofconsumer’s demands, competition, and requirement to improve profit. This research is intended to figure out and analyze the tools applied in the PT MSA’s product development and its alternatives. Quality Function Deployment (QFD) is used to determine product attributes for consumer’s demand, company’s performance, level of interest, technical parameters, requirement of process, and quality procedures to improve the products. This research is designed as a quantitative research method. QFD application in PT MSA results 15 product attributes, which are demanded by consumers. Those attributes are interpreted through 9 technical parameters in House of Quality (HOQ) for packaged fresh milk, and 15 product attributes for yoghurt. Based on the priority analysis, PT MSA will conduct their business decision to develop yoghurt product, which is expected to increase the total sales.
Pengaruh Kompetensi terhadap Kinerja (Studi Empiris pada Peternak Sapi Perah Binaan Koperasi Peternak Sapi Bandung Utara (KPSBU)) Yustian, Okky Rizkia
Jurnal Aplikasi Manajemen Vol. 13 No. 3 (2015)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The purpose of this study was to determine how competence dairy farmers affect theperformance of the breeder partially and simultaneously. This study was a descriptive studyof verification that aims to describe the state of the population competence or empirical factsand measure the influence between variables. Variable competence consists of three indicators,namely; knowledge, skills and abilities. The higher the knowledge, skills and abilities,mean that the higher the performance of dairy farmers. Data processing is done with the helpof Exel and SPSS. software Analysis of data using inferential statistical analysis to determinethe influence of some independent variable (X) to the dependent variable (Y) either partiallyor simultaneously. Results from this study showed that the variable competence consists ofknowledge, skills and abilities have a significant influence on the performance simultaneouslyand partially, the variable has the knowledge of the most dominant influence on theperformance of dairy farmers.
The Effect of Entrepreneurship Education to The Number of Entrepreneur: A Cross-Sectional Study from Indonesia Yustian, Okky Rizkia; Astuty, Eriana
Jurnal Pendidikan Progresif Vol 11, No 3 (2021): Jurnal Pendidikan Progresif
Publisher : FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Entrepreneurship is a science that can be learned, and educational institutions have a role in increasing the number of entrepreneurs. This study aims to find out the relationship between entrepreneurial education and attitude, entrepreneurial self-efficacy, and entrepreneurial intention. The population of this research was university students at Widyatama University, and the sampling method used was purposive sampling. A total of 96 cases were analyzed. The data for the current study were obtained from students who had been and were taking entrepreneurship education. In order to test the validity, reliability, and hypothesis, the SPSS model was used. The results show that attitude has a significant influence on entrepreneurial intention. Another finding shows that entrepreneurial self-efficacy has a significant influence on entrepreneurial intention. Also, the results surprisingly found that entrepreneurship education does not have a significant effect on entrepreneurial intention. After all, this study provides theoretical and managerial contributions to the literature.Keywords: entrepreneurial education, attitude, self efficacy, entrepreneurial intention.DOI: http://dx.doi.org/10.23960/jpp.v11.i3.202115
Analysis of The Entrepreneurial Intention’s Emergence at Business and non-Business Students in Indonesia Astuty, Eriana; Yustian, Okky Rizkia
Jurnal Pendidikan Progresif Vol 11, No 1 (2021): Jurnal Pendidikan Progresif
Publisher : FKIP Universitas Lampung

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Abstract

Analysis of The Entrepreneurial Intention’s Emergence at Business and non Business Students in Indonesia. Objective: This study confirm empirically the student entrepreneurial intentions (SEI) related to the study program, family background, students’ business experience; and describing the reflection of the SEI at several universities in Indonesia. Method: A survey-type quantitative approach, using descriptive, contingency, and CFA analysis. Findings: The Study programs have a relationship with the emergence of SEI. In addition, the family background in doing business and the student’s business experience did not show a relationship with SEI in business students, but against non-business students. Conclusion: Not only business study programs capable of arousing SEI, but non-business study programs can also trigger SEI, even though non-business study programs do not provide entrepreneurship learning as much as the business study program curriculum. This finding is interesting to discuss because it can explore what kind of business or non-business study programs can actually strengthen the SEI.Keywords: entrepreneurial intention, family background, business experience, study program, curriculum DOI: http://dx.doi.org/10.23960/jpp.v11.i1.202101
Co-Authors Eriana Astuty