Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Teknik Pengairan: Journal of Water Resources Engineering Solidaritas Welfare: Jurnal Pengabdian Masyarakat
Nimas Ayu Anggraini, Nimas Ayu
Unknown Affiliation
Education Engineering Environmental Science Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Solidaritas

 1 
ANALISIS PEMANFAATAN MEDIA SOSIAL TIKTOK UNTUK MENINGKATKAN MINAT BELI KONSUMEN SECARA ONLINE PADA BRAND SOMETINC OFFICIAL Anggraini, Nimas Ayu; Hindra H, Nurnawati; Sihabuddin, Sihabuddin
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid development of communication technology has also led to the development of communication media from conventional media to a social media platform. This development is then utilized by business actors to carry out promotional activities through social media for products. One of the media that is considered appropriate to use at this time is TikTok, TikTok media is considered to have promising prospects because its users are increasing day by day and is also popular among young people. Based on this description, researchers are interested in conducting research on how the Somethinc official brand strategy increases consumer buying interest through its TikTok account as a marketing tool. The research method used is documentation and interviews with Resellers and female students domiciled in Soloraya. The findings in this study highlight the importance of promoting a product on TikTok to build consumer awareness, and that TikTok has an important role in increasing consumer awareness and buying interest, thus showing the potential of the TikTok social media platform as an effective marketing tool for a business. Keywords: Social media, Marketing, TikTok, Buying Interest
Co-Authors Anisa, Choiri Nur Asrifah, Meila Nur Endang Purwati RN Hindra H, Nurnawati Mawwadah, Wildati Prameswari, Rachmalia Eka Rismawati, Putri Sihabuddin, Sihabuddin Very Dermawan