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All Journal Journal of Economic, Bussines and Accounting (COSTING) Journal of Education, Humaniora and Social Sciences (JEHSS) Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton
Arman Arman
Universitas Airlangga
Humanities Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences Other

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Strategi Segmentasi, Targeting dan Positioning terhadap Keputusan Pembelian Produk pada Mebel Caruban di Pulau Buru Arman Arman; Rizky Rizky
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 5, No 1 (2022): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1435.98 KB) | DOI: 10.34007/jehss.v5i1.1232

Abstract

This study aims to (a) determine the effect of segmentation strategy, targeting strategy and positioning strategy on product purchase decisions for Caruban furniture in Jikubesar Hamlet, Namlea, Buru. The method used is quantitative with cross sectional, ie the process of collecting data on research variables is carried out at one research time. The population in this study are consumers who want to buy and have bought as many as 105 people. Primary data collection was carried out by survey method using a questionnaire (questionnaire). The results showed that the variable segmentation did not have a positive effect on purchasing decisions. Targeting variable has a significant positive effect on purchasing decisions. In other words, it can be said that the increasingly diverse targeting provided by the caruban furniture party will make consumers more interested and loyal. Positioning variable has a significant positive effect on purchasing decisions. In other words, it can be said that the various positioning given by the caruban furniture will make consumers more interested and loyal.
Afeksi Kualitas Produk Harga Dan Promosi Terhadap Volume Penjualan Online Beras Lokal Oleh UD Khoirun Di Dusun Rawamangun Kabupaten Buru Arman Arman; Siti Juli Umasugi
Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton Vol 9 No 2 (2023): Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton
Publisher : Lembaga Jurnal dan Publikasi Universitas Muhammadiyah Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/pencerah.v9i2.3273

Abstract

This study aims to evaluate the affective effect of product quality, price, and promotion on the online sales volume of local rice by UD Khoirun in Rawamangun Hamlet, Buru Regency. The research method used was a survey with a quantitative approach using a questionnaire as a data collection instrument. The respondents taken were local rice consumers at UD Khoirun who made purchases through an online platform. The results showed that affect on product quality, price, and promotion had a significant effect on the volume of online local rice sales by UD Khoirun in Rawamangun Hamlet, Buru Regency. Product quality affect has the strongest influence on online sales volume, followed by price and promotion affect. This shows that good product quality is a major factor in influencing consumer purchasing decisions. In addition, this study also shows that promotion has a lower effect on the sales volume of UD Khoirun's local rice. Therefore, UD Khoirun needs to improve promotion strategies by utilizing social media and optimizing marketing strategies through online platforms. Improving service and communication with consumers also needs to be improved to build consumer trust and loyalty. This research is expected to provide input for UD Khoirun in increasing the sales volume of local rice online and promoting local rice products in Rawamangun Hamlet, Buru Regency. In addition, this research can also contribute to local economic development and increase public awareness of the importance of consuming quality local food products.
Analisis Social Return On Investment (SROI) Pada Program Entrepreneurship Workshop Arman Arman; Tri Siwi Agustina
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.8134

Abstract

Social Return on Investment (SROI) is a technique to measure the impact/benefit of a project or program. This study aims to analyze the impact of social investment from the implementation of the program, Entrepreneurship Workshop "Glinds Act - Global Minds, Local Impact: Transforming Education & Entrepreneurs". In this research, the type of data used is primary data. The analysis procedure used is the SROI analysis method using a stakeholder-focused approach, viewed from three aspects: economic, social, and environmental. The results showed that every Rp1 (one rupiah) invested in the Entrepreneurship Workshop "Glinds Act - Global Minds, Local Impact: Transforming Education & Entrepreneurs" will generate a social return of Rp. 38, 52 (thirty - eight point fifty - two rupiah). This ratio is quite high and promises a high return as well. Keywords: Social Return on Investment, CSV
Co-Authors Rizky Rizky Siti Juli Umasugi Tri Siwi Agustina