Garuda - Garba Rujukan Digital

THE PROTOTYPE OF GUIDANCE IN TRANSLATING MENU TEXT ASSET: A STUDY OF VIDEO GAME LOCALIZATION Agung Prasetyo Wibowo
CrossOver Vol. 1 No. 1: June 2021
Publisher : UIN Raden Mas Said Surakarta

This study intends to create a guidance in translating video game text asset, mainly the menu in the game text asset. The research is done by identifying the game text asset, the techniques of translation applied, the quality of translation, the impacts caused by the usage of the techniques and its quality, and finally propose the recommended techniques to be used as guidance based on those aspects. In analyzing data, the researcher used a descriptive qualitative method using a case study of menu in a video game, namely Dragon Nest. The data were verified by experts in translation studies, linguistic, and video game. The sampling technique used was purposive sampling. Data collection techniques were carried out by document analysis, Foum Group Discussion (FGD), and questionnaire. Validation was done by data source triangulation and expert validation. Then the data analysis technique is using Spradley’s (1980) model of data analysis. The result of the study shows that the guidance in translating menu text asset of video game text should use these translation techniques (in order): Established Equivalence, adaptation, pure borrowing, and naturalized borrowing.

The Local Wisdom Value in Baode Manuscript of The Banggai Tribe: A Semiotic Analysis Nuriyati Samatan; Agung Prasetyo Wibowo; Renny Nur’ainy; Nuraeni Abdullah; Yohanes Ari Kuncoroyakti
International Journal of English and Applied Linguistics (IJEAL) Vol. 2 No. 3 (2022): Volume 2 Issue 3 December 2022
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijeal.v2i3.1810

The purpose of the study is to analyze the Baode manuscript, as part of the local wisdom value of the Banggai Tribe through Semiotic Theory. This research is qualitative research, using a critical paradigm through semiotic analysis of the Baode manuscript, which is also called the twilight song as part of the local wisdom of the Banggai Nation. The Baode manuscript is divided into nine parts, each of which represents a signifier and a signified. The results of the show that the original Banggai tribe is what is currently called the Sea-Sea. From this, Sea Sea tribe was born and spread the Banggai Tribe known today. Thus, calling Sea-Sea is the same as calling the Banggai Tribe. The difference is only in their domicile. Therefore, it can be concluded that Baode is one of the non-material local wisdom of the Banggai tribe, whose existence is still preserved by the Banggai community. Baode is a shared identity that build collective awareness, even though they live apart by distance and time as well as the beliefs they hold.

IMPOLITENESS STRATEGIES AND ITS SPEECH ACTS OF MAIN ANTAGONIST CHARACTER UTTERANCES IN CRUELLA MOVIE Wildaan Mukhallad; Agung Prasetyo Wibowo
Journal of Language and Literature Vol 10, No 2 (2022)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/jll.2022.v10i2.7649

This research discusses impoliteness strategies and its speech acts of main antagonist utterances in Cruella movie. The objectives of this research are to find out the impoliteness strategies in the utterances of main antagonist in Cruella movie using Culpeper’s impoliteness strategies (1996) and to find out the speech acts in the impolite utterances of main antagonist in Cruella movie using Searle’s classification of speech acts (1979). The study adopted a descriptive qualitative method. The source of data of this research is a movie entitled Cruella. This research uses the dialogue script of Cruella movie as the data. The result shows that there are 90 data found in this research consisting of five impoliteness strategies and five kinds of speech acts in the utterances of main antagonist in Cruella movie. The impoliteness strategies found in this research are negative impoliteness with 49 data or 54%, positive impoliteness with 18 data or 20%, bald-on record impoliteness with 11 data or 12%, sarcasm or mock politeness with 8 data or 9%, and withhold politeness with 4 data or 4%. The kinds of speech acts found in this research are directive with 41 data or 46%, representative with 22 data or 24%, expressive with 21 data or 23%, commissive with 4 data or 4%, and declaration with 2 data 2%. The classification of speech acts found in the impoliteness strategies are directive in negative impoliteness with 30 data or 33%, expressive in negative impoliteness with 12 data or 13%, representative in positive impoliteness strategy with 8 data or 9%, representative acts in bald-on record impoliteness with 7 data or 8%, directive in positive impoliteness with 6 data or 7%, representative in negative impoliteness strategy with 4 data or 4%, expressive in sarcasm or mock politeness with 4 data or 4%, directive in bald-on record impoliteness with 4 data or 4%, commissive in negative impoliteness with 3 data or 3%, expressive in withhold politeness with 3 data or 3%, expressive in positive impoliteness with 2 data or 2%, declaration acts in positive impoliteness strategy with 2 data or 2%, representative in sarcasm or mock politeness strategy with 2 data or 2%, commissive in sarcasm or mock politeness with 1 datum or 1%, directive in sarcasm or mock politeness with 1 datum or 1%, and representative in withhold politeness with 1 datum or 1%. Based on the result of this research, directive speech act in negative impoliteness strategy is the most frequent utterances performed by the main antagonist in Cruella movie.

Grammatical Analysis of African American Vernacular English in The Eminem Show Album: A Linguistics Perspective Ichwan Suyudi; Agung Prasetyo Wibowo; Luthfi Chanafiah Pasha
Langkawi: Journal of The Association for Arabic and English Vol 9, No 1 (2023)
Publisher : Institut Agama Islam Negeri (IAIN) Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lkw.v0i0.5897

Albeit the research on African American Vernacular English (AAVE) as nonstandard form of English spoken by African Americans in lower socioeconomic classes has been documented by many scholars, little is known about it from the perspective of Wolfram's theory. To fill this lacuna, the present study aims to elucidate the grammatical elements of Eminem's lyrics song in the album "The Eminem Show." This single case study showcased 32 lyrics song from Eminem's album with that seven grammatical features such as copula/auxiliary absence, the invariant be, the remote been, the subject verb agreement, the negation, the question formation, and the nominals. The findings found that negation is the most common grammatical features whereas the invariant be is the least common. The findings indicated that songs serve as a platform for asserting identity and criticizing diverse social, cultural, political, and economic issues. The performers are free to improvise in accordance with the tendencies and interests of the critic. Thus, the song can serve both to identify the current social crisis and as a catalyst for the crisis itself.

Examining the Integrated Effects of Online Reviews, Sensory Branding, Digital Marketing, and Pop Culture on Consumer Purchase Decisions Reni Diah Kusumawati; Agung Prasetyo Wibowo; Himanshu Dutt
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 7 No. 1 (2026): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v7i1.2082

This study examines the influence of online reviews, sensory branding, digital marketing, and pop culture on consumer purchase decisions within Indonesia’s e-commerce environment. The research was motivated by the rapid growth of Indonesia’s digital economy and the increasing importance of digital consumer behaviour in online marketplaces. A quantitative research approach was employed using survey data collected from 125 online consumers with prior e-commerce purchasing experience. Data were analysed using multiple linear regression to evaluate the relationships between the independent variables and purchase decisions. The findings indicate that online reviews and sensory branding positively influence consumer purchase decisions, highlighting the importance of trust, credibility, and experiential engagement in digital shopping environments. In contrast, digital marketing and pop culture were not found to exert significant direct effects on purchase decisions. These results suggest that consumers rely more heavily on authentic peer-generated information and immersive online experiences than on conventional promotional content or broad cultural influences when making purchasing decisions. The model demonstrates strong explanatory power in predicting online consumer behaviour within Indonesia’s e-commerce sector. This study contributes to the consumer behaviour and digital marketing literature by integrating cognitive, experiential, promotional, and cultural dimensions within a single analytical framework based on the Stimulus–Organism–Response (S-O-R) model. The findings also provide practical implications for businesses by emphasising the importance of transparent review systems, engaging sensory-based digital experiences, and trust-oriented online marketing strategies to enhance consumer purchasing behaviour in emerging digital markets.

Revealing Subtitling Strategies in the Translation of Wednesday Episode 1 Ahmad Jum'a Khatib Nur Ali; Ichwan Suyudi; Agung Prasetyo Wibowo
Foremost Journal Vol. 7 No. 1 (2026): Volume 7 No. 1
Publisher : Teacher Training and Education Faculty of Syekh-Yusuf Islamic University Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33592/foremost.v7i1.7817

The commissive speech acts help manage situations where linguistics form does not fully reflect the intended meaning. Consequently, translating commissive speech acts in films requires particular care and consideration. Therefore, this research objective is to analyse the application of subtitling strategies in the translation of commissive speech act dialogues in the series Wednesday Episode 1, based on Gottlieb?s (1992) theoretical framework. Subtitling, as a form of audio-visual translation, requires linguistic and technical adjustments so that messages can be conveyed accurately within the constraints of space and time. This study employs a descriptive qualitative method with documentation techniques as the basis for data collection. A total of seven data items were obtained, consisting of utterances taken from the source script and their translations. The findings reveal that several subtitling strategies were used: paraphrase (2 data), transfer (1 datum), imitation (2 data), decimation (1 datum), and deletion (1 datum). Paraphrase strategy was the most frequently used strategy due to its flexibility in handling expressions without direct Indonesian equivalents. Transfer strategy was applied when meanings could be conveyed directly, while imitation strategy used for proper and place names. Decimation and deletion strategies used to address technical constraints like rapid dialogue and limited subtitle space. Overall, this study concludes that subtitling strategies are chosen contextually to maintain the accuracy, naturalness, and readability of subtitles for the audience.

Examining the Integrated Effects of Online Reviews, Sensory Branding, Digital Marketing, and Pop Culture on Consumer Purchase Decisions Reni Diah Kusumawati; Agung Prasetyo Wibowo; Himanshu Dutt
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 7 No. 1 (2026): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v7i1.2082

This study examines the influence of online reviews, sensory branding, digital marketing, and pop culture on consumer purchase decisions within Indonesia’s e-commerce environment. The research was motivated by the rapid growth of Indonesia’s digital economy and the increasing importance of digital consumer behaviour in online marketplaces. A quantitative research approach was employed using survey data collected from 125 online consumers with prior e-commerce purchasing experience. Data were analysed using multiple linear regression to evaluate the relationships between the independent variables and purchase decisions. The findings indicate that online reviews and sensory branding positively influence consumer purchase decisions, highlighting the importance of trust, credibility, and experiential engagement in digital shopping environments. In contrast, digital marketing and pop culture were not found to exert significant direct effects on purchase decisions. These results suggest that consumers rely more heavily on authentic peer-generated information and immersive online experiences than on conventional promotional content or broad cultural influences when making purchasing decisions. The model demonstrates strong explanatory power in predicting online consumer behaviour within Indonesia’s e-commerce sector. This study contributes to the consumer behaviour and digital marketing literature by integrating cognitive, experiential, promotional, and cultural dimensions within a single analytical framework based on the Stimulus–Organism–Response (S-O-R) model. The findings also provide practical implications for businesses by emphasising the importance of transparent review systems, engaging sensory-based digital experiences, and trust-oriented online marketing strategies to enhance consumer purchasing behaviour in emerging digital markets.

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