Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Media Statistika
Grida Saktian Laksito
Research Collaboration Community
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
EFFECT SERVICE QUALITY AND CUSTOMER VALUE TO CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION USE OF DAMRI TRANSPORTATION MODE IN BANDUNG Dadang Mohamad; Grida Saktian Laksito; Sukono Sukono
MEDIA STATISTIKA Vol 15, No 1 (2022): Media Statistika
Publisher : Department of Statistics, Faculty of Science and Mathematics, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/medstat.15.1.60-71

Abstract

This study aims to determine how the influence of service quality and customer value on customer loyalty through customer satisfaction on DAMRI Transport Mode in Bandung, The research method used is quantitative, the sampling technique uses non-probability sampling and a sample of 260 respondents is obtained, the analytical tool used is Path Analysis and hypotheses using a significance test using the SPSS Version 24 and SEM AMOS analysis tool. The results of this study indicate that direct testing for direct testing of the customer loyalty variable it is found that service quality and customer satisfaction to customer loyalty has a positive and significant effect for use bus DAMRI in Bandung, while for customer value it has no effect on customer loyalty for use bus DAMRI in Bandung. With regard to customers' ownership, it is possible to increase the quality of service quality and customer loyalty to customers by giving goods a consumer satisfaction that would allow them to be loyal to using DAMRI bus as a mode of transportation in everyday activities.
Co-Authors Mohamad Nurdin, Dadang Sukono .