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Ngatno Ngatno
Department Of Administration Business, Universitas Diponegoro, Jl. Prof. Sudarto, SH, Tembalang, Semarang, Indonesia 50275
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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PENINGKATAN PEMBELIAN ULANG MELALUI PROMOSI, CITRA PERUSAHAAN, PELAYANANAN DENGAN MEDIASI KEPUASAN PELANGGAN R. R Eko Setyowati Redjeki; Ngatno Ngatno
Jurnal Audience: Jurnal Ilmu Komunikasi Vol 2, No 1 (2019): Februari 2019
Publisher : COMMUNICATION MAJOR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v2i1.2694

Abstract

AbstrakSejak diberlakukannya lelang elektronik, persaingan bisnis jasa konstruksi sangat tinggi.Hal ini berdampak  pada berkurangnya paket pekerjaan dan penurunan jumlah pelanggan,sehingga mengurangi pendapatan dan laba perusahaan. Tujuan dari studi ini adalahmenganalisis pengaruh promosi, citra perusahaan, pelayanan terhadap kepuasan pelanggandalam meningkatkan pembelian ulang. Penelitian ini menggunakan pendekatan kuantitatifeksplanatori dengan metode survei. Sampel penelitian adalah sebanyak 53 user CV. SelaksaPrada, diambil dengan menggunakan metode sensus. Teknik analisis data digunakan analisisjalur. Hasil penelitian menunjukkan terdapat pengaruh positif promosi, citra perusahaan,pelayanan terhadap kepuasan pelanggan. Hasil selanjutnya menjelaskan terdapat pengaruhpositif promosi, citra perusahaan, pelayanan dan kepuasan pelanggan terhadap pembelianulang.Kata kunci: promosi, citra perusahaan, pelayanan, kepuasan pelanggan, pembelian ulang.AbstractSince the introduction of electronic auctions, the competition of construction services businessis very high. These results in reduced work packages and decreases in subscriber numbers,thereby reducing earnings and profits. The purposes of this study are to analyze the influenceof promotion, corporate image, and service to customer satisfaction, toward increase repeatpurchase. This study used explanatory quantitative approach with survey method. The samplesof research are 53 users CV. Selaksa Prada, taken using the census method. Data analysistechniques path analysis. The results showed there are positive influences of promotion,corporate image, and service to customer satisfaction. The results further explain that thereare positive influences of promotion, corporate image, service, and customer satisfaction withrepeat purchaseKeywords : Promotion,Corporate image,service quality,Customer satisfaction, Repeat purchase
Pengaruh Perubahan Current Ratio dan Perubahan Price Earning Ratio Terhadap Perubahan Harga Saham dengan Perubahan Laba Sebagai Variabel Intervening (Studi Kasus Pada Perusahaan Subsektor Batubara Tahun 2015-2019) Juliana Panjaitan; Ngatno Ngatno; Dinalestari Purbawati
Jurnal Ilmu Administrasi Bisnis Vol 10, No 3 (2021)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (277.388 KB)

Abstract

Pasar modal berpengaruh bagi perekonomian negara karena memegang dua fungsi ialah fungsi ekonomi dan keuangan. Fungsi ekonomi karena pasar yang mempertemukan pemberi modal dan pihak yang memerlukan dana. Fungsi keuangan karena pasar modal memberikan harapan atau ekspektasi memperoleh pengembalian bagi pemberi modal sesuai dengan jenis investasi yang diambil. Penelitian ini bertujuan untuk mengetahui pengaruh dari perubahan CR dan perubahan PER terhadap perubahan harga saham dengan perubahan laba sebagai variabel intervening. Populasi dalam penelitian ini yaitu perusahaan subsektor batubara yang listing di Bursa Efek Indonesia periode 2015-2019.Teknik analisis menggunakan uji asumsi klasik, regresi linier, uji t parsial, koefisien determinasi dan uji sobel. Hasil penelitian menunjukan bahwa secara parsial Perubahan CR tidak signifikan terhadap perubahan harga saham maupun terhadap perubahan laba, perubahan PER berpengaruh negatif dan signifikan terhadap laba, perubahan PER dan perubahan laba berpengaruh positif dan signifikan terhadap perubahan harga saham. Untuk uji mediasi, perubahan laba tidak dapat memediasi perubahan CR  terhadap perubahan harga saham dan perubahan laba dapat memediasi perubahan PER terhadap perubahan harga saham.
Pengaruh Orientasi Pasar dan Orientasi Kewirausahaan Terhadap Inovasi Produk dan Keunggulan Bersaing UMKM Jenang di Kabupaten Kudus Muhamad Zidni Syukron; Ngatno Ngatno
Jurnal Administrasi Bisnis Vol 5, No 1 (2016)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v5i1.12720

Abstract

The company's success to maintain the sustainability of their products sales lies in the ability to have a strategy or innovative thinking by seeing on market orientation and entrepreneurial orientation, and having a strong competitive advantage. This research is conducted  to determine  the  influence  of market orientation and entrepreneurial orientation toward product innovation and competitive advantage in Jenang Micro, Small and Medium Enterprises (SMEs) of Kudus Regency. This type of research is explanatory research. The sampling techniques used total sampling that is overall Jenang SMEs owner of Kudus Regency. The respondents in this research totaled 43 respondents. Collecting data used questioner, with score start from 1 (very disagree) to 5 (really agree). This research was also using Path analysis techniques supported by SPSS (Statistical Package for Social Science) software version 20.3. The validity test, reliability test, coefficient of correlation test, coefficient of determination test, linear and multiple regression, significance test (t and F test) and Sobel method beforehand. The results showed that all independent variables in this study had a significant influence on the dependent variable, either partially or simultaneous, product innovation acts as a partial mediating variable, that indicates an indirect effect of variables of market orientation and entrepreneurial orientation on competitive advantage.
Pengaruh Return On Assets (ROA Terhadap Harga Saham dengan Earning PerShare (EPS) sebagai Intervening (Studi Kasus pada Perusahaan Sub SektorTekstil dan Garmen yang terdaftar di Bursa Efek Indonesia Periode 2013-2016) Fiona Mutiara Efendi; Ngatno Ngatno
Jurnal Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v7i1.22568

Abstract

The rapid development of capital markets are now attracting the attention of people andcapital owners to invest in capital markets. During the year 2013-2016 the average stock price of the textile and garment enterprises sub-sector experienced a fluctuating condition. The financial ratios that are suspected to affect the ups and downs of stock prices are ROA and EPS. The population of this research are 15 Textile and Garment Sub-Sector Companies listed on Indonesia Stock Exchange in 2013-2016. The analysis technique used is linear regression analysis with SPSS program. This study aims to determine the effect of ROA on stock prices through EPS as a mediator. The results showed that ROA has no significant effect on stock prices, but ROA has a significant influence on the mediation variable that is EPS. EPS variable has positive and significant effect to stock price. ROA and EPS have a significant effect on stock prices. EPS is fully mediated variable and can significantly mediate the relationship between ROA and stock prices. Based on the analysis results, can be concluded that the variables that affect the stock price is EPS, while the ROA variable does not affect the stock price. As well as EPS variables can mediated the relationship between ROA and stock prices. The results of this research, it is expected the company further increase the profitability of the company in order to increase the stock price so that it can give benefit the company and investors.
Co-Authors Fiona Mutiara Efendi Juliana Panjaitan Muhamad Zidni Syukron R. R Eko Setyowati Redjeki