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All Journal Journal of Language and Literature International Journal of English and Applied Linguistics (IJEAL)
Suparto Suparto
Universitas Gunadarma
Education Languange, Linguistic, Communication & Media Social Sciences

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COGNITIVE CONCEPTUALISATIONS OF POLITICAL EUPHEMISTIC EXPRESSIONS Suparto Suparto; Ayyuhatsanail Fithri
Journal of Language and Literature Vol 10, No 1 (2022)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/jll.2022.v10i1.6434

Abstract

This paper discusses political euphemistic expressions from the perspective of cognitive linguistics. It is human to say something naturally and socially acceptable, emotionally not irritating, logically intelligible, and communicatively inter-translatable. Euphemistic expression is a way with which language speakers’ experiences can be linguistically and cognitively manifested. As a soft word or expression which is used to denote to things about which people may find disappointing or embarrassing to talk, euphemistic expressions enable to say something impossible possible. Introspection as a deep understanding of any language speaker to his/her language system on any talks is used as the data analyzing method. Research data is taken from online mass media. The research data focuses on politically related euphemistic expressions. The accounts of Conceptual Metaphor Theory (CMT) are used to give insights into the cognitive mechanism of euphemistic expressions. Political euphemistic expressions are logically intelligible. The research findings demonstrate that there are two basic motivations of euphemizing political expressions. The two are function and characteristics. The internalization of language speaker to the primordial nature of something to euphemize is the key to understand the way to construct the euphemistic expressions.
A Multimodal Analysis of Tokopedia X BTS Advertisement Sherania Rahmah Salsabila; Suparto Suparto
International Journal of English and Applied Linguistics (IJEAL) Vol. 3 No. 2 (2023): Volume 3 Issue 2 Agustus 2023
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijeal.v3i2.2570

Abstract

One of the texts with nuanced meanings is an advertisement. When discussing how to effectively convey messages in advertisements, the complexity of meaning encompasses both written and visual components. In order to understand the power and meaning of a text that contains multiple modes, such as verbal, visual, and aural, a multimodal analysis of an advertisement is necessary in order to understand the complexities of meaning. The research aims to examine the multimodal resources in the Tokopedia X BTS advertisement on YouTube based on five semiotic multimodal systems proposed by Anstey & Bull (2018). This research employs a qualitative method and a descriptive approach. The data were taken in the form of an image that was taken from a screenshot of the Tokopedia advertisement. The result shows that there are five aspects of the multimodal system contained in this advertisement, namely linguistic, visual, audio, gestural, and spatial. These five aspects are mutually sustainable to convey messages from the Tokopedia application and also advertise and introduce this sophisticated application.
Co-Authors Ayyuhatsanail Fithri Sherania Rahmah Salsabila