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All Journal Among Makarti Journal of Finance and Islamic Banking
Alvin Yahya
IAIN Surakarta
Religion Economics, Econometrics & Finance Social Sciences

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PERAN PROMOSI MEDIA SOSIAL PADA PEMILIHAN PROGRAM STUDI MANAJEMEN BISNIS SYARIAH Yulfan Arif Nurohman; Alvin Yahya; Rina Sari Qurniawati
Among Makarti Vol 11, No 2 (2018): AMONG MAKARTI
Publisher : Among Makarti, STIE AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/ama.v11i2.168

Abstract

AbstractFor two consecutive years the Islamic Business Management Study Program (MBS) of IAIN Surakarta received an award from SPAN-UM PTKIN (National Academic Achievement Selection - State Islamic Religious College Entrance Examination) in the highest number of applicants in the State Islamic Institute (IAIN) category. The selection of the right study program is a hope for prospective students as a provision for the future. Various sources of information are sought to obtain information related to study programs. The development of information technology makes social media a tool used in marketing. Respondents in this study were 101 Islamic Business Management Study Program students. Data collection techniques using survey methods by giving questionnaires to respondents. In testing the research model, researchers used descriptive analysis methods and linear regression on the SPSS statistical program to test the validity, reliability and research hypothesis. The results of the study show that there is a relationship between the role of social media promotion in the selection of study programs. This is shown in the variables of personal relevance, message and brand familiarity, there is a positive influence on the selection of study programs. So, it can be said that the official social media accounts owned by IAIN Surakarta Syariah Business Management Study Program (MBS) can build trust in their followers to keep up with the latest information through social media so as to increase value. Keywords : media sosial, personal relevance, interactivity, message, brand familiarity
Analysis of Savings and Loans Scheme by Family Welfare Empowerment Organization As a Fulfillment Solution for Muslim in the Pandemic Outbreak Helti Nur Aisyiah; Alvin Yahya
Journal of Finance and Islamic Banking Vol. 4 No. 1 (2021)
Publisher : Universitas Islam Negeri Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/jfib.v4i1.2962

Abstract

This study aims to analyze the savings and loans scheme at the Family Welfare Empowerment Organization (FWEO) at the Neighborhood Association (NA) XY, Karanganyar Regency, during the Covid-19 pandemic outbreak. This study uses a qualitative approach with the method of observation and interviews. Observations observe the object of research when transacting savings and loans and the distribution of residual income. Interviews confirmed people who are directly related to the savings and loans activities at FWEO of NA XY including the chairperson, fund administrator of FWEO and Muslim borrowers.The results of the study show that the savings and loans activities at FWEO of NA XY are family-based community activities and prioritize the principle of ta'awun or mutual assistance. One of the assistance is given to Muslims members of FWEO and suffering from financial difficulties during the pandemic outbreak. The principle of ta'awun is reflected by the scheme of savings, loans and the ease use of residual income and based on trust among members. This fact supports the findings that the existence of FWEO in NA XY makes it easier for Muslims to obtain funds as well as to ease the economic burden, especially for those affected by Covid-19.
Co-Authors Helti Nur Aisyiah Rina Sari Qurniawati, Rina Sari Yulfan Arif Nurohman