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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Effect of Digital Marketing on Organizational Performance Through Intellectual Capital and Perceived Quality in Micro, Small and Medium Enterprises Nurul Islami, Novita; Wahyuni, Sri; Tiara, Tiara
Jurnal Organisasi dan Manajemen Vol. 16 No. 1 (2020)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (582.273 KB) | DOI: 10.33830/jom.v16i1.718.2020

Abstract

Digital marketing is one of marketing media taken as an opportunity to expand the marketing area with the help of digital technology for Small, Micro and Medium Enterprises (MSMEs) which have a limited average background in terms of capital. These issues encourage the researchers to conduct the study entitled the effect of digital marketing on organizational performance through intellectual capital and perceived quality in Micro, Small and Medium Enterprises (MSMEs) in East Java. This is explanatory research that uses a survey method by distributing questionnaires through a quantitative approach and using PLS as data analysis. Findings. The results showed that there are weaknesses of MSMEs in Perceived Quality, so it is needed training especifically related to digital marketing which involves intellectual capital and perceived quality to improve organizational performance. MSME as one of the informal sectors that plays a role in supporting the community's economy in order to survive and develop.
Analisis Sistem Informasi Akuntansi Pengeluaran Kas pada CV Macarindo Berkah Group Jember Tiara, Tiara; Winarni, Fitri Ayu; Kantun, Sri
Ekuitas: Jurnal Pendidikan Ekonomi Vol 9, No 1 (2021)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v9i1.31111

Abstract

This study analyses the Accounting Information System (AIS) of CV Macarindo Berkah Group Jember’s Cash Expenditures. Data collection was carried out by document and interview methods. The data analysis method used is descriptive evaluative. The results showed that the AIS cash disbursements of CV Macarindo Berkah Group Jember were by the applicable AIS standards with a suitability level of 79%. The suitability consists of AIS components of cash disbursements, documents, accounting records, functions, and document flowcharts. So it can be concluded that it follows the applicable AIS standards, but not maximally due to several shortcomings, including the absence of activity to approve supplier invoices, no petty cash disbursement journal, and no cash fund holder function. Based on the results obtained, the authors submit suggestions to CV Macarindo Berkah Group Jember to continue to improve the AIS cash disbursement by studying AIS standards and recruiting employees who better understand the AIS cash disbursements.
Co-Authors Islami, Novita Nurul Sri Kantun Sri Wahyuni Winarni, Fitri Ayu