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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Orfyanny S. Themba
Manajemen, STIEM Bongaya Makassar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

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Keputusan Pembelian dari Aspek Desain Website, Kepercayaan, Keamanan dan Kemudahan Dirwan Dirwan; Orfyanny S. Themba
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 2 (2022)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10i2.2735

Abstract

The purpose of this study was to analyze the effect of website design, trust, security and convenience on purchasing decisions on the Lazada application. The research was conducted using a quantitative approach with the type of conclusive research. The population of this study is infinite with the characteristics of the respondents, namely ITB Nobel Indonesia students who use the Lazada application, both male and female aged 19-23 years who have made purchases on the Lazada application. Questionnaires were distributed to 100 students. The data were analyzed and processed using multiple linear regression techniques through the IBM SPSS statistical analysis tool version 26. The results of the study found that website design, trust, security and convenience proved to have a positive and significant influence on purchasing decisions.
Strategi Meningkatkan Minat Beli Konsumen Melalui Social Marketing, Endorserment Selebgram dan Potongan Harga Orfyanny S. Themba; Buyung Romadhoni
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i1.3305

Abstract

The purpose of this study was to examine the effect of social marketing on consumer buying interest, to test the effect of celebrity endorsements on consumer buying interest, to test the effect of price discounts on consumer buying interest. The population of this study were 465 students from the faculty of economics and business majoring in management class of 2019 at the Muhammadiyah University of Makassar. The sampling technique in this study is classified as non probability sampling with purposive sampling or sampling based on certain characteristics. In this study the authors used a closed questionnaire, namely statements and questions with a certain number of answers as choices. So that the total sample is 90 respondents. The data analysis technique used in this research is quantitative analysis with multiple linear regression analysis method. Based on the results of statistical tests that have been carried out, this study found that social marketing, Selebgram Endorsements and price discounts have a positive and significant effect on consumer buying interest.
Co-Authors Romadhoni, Buyung