Irma Nuraeni Salsabila
Institut Pendidikan dan Bahasa Invada Cirebon, Indonesia

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Language Variations and Functions of Various Languages In Online Businesses On The Instagram Application: A Sociolinguistic Study Nur Alifah; Irma Nuraeni Salsabila; Vika Fransisca
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (154.382 KB) | DOI: 10.36418/syntax-literate.v7i7.8601

Abstract

the Covid-19 pandemic has caused many online businesses, one of which is the Instagram application. They post their sales on Instagram with various exciting captions. They use a variety of language variations as their promotion strategy and means of publication. This research aims to find variations in language and language functions in the captions of online business account posts on the Instagram application. This study uses a qualitative descriptive method with sociolinguistic studies: data collection techniques using listening and note-taking techniques. Language variants and maximizing the function of various languages ​​on the Instagram social media network are very effective and efficient. There are many variants of the function of various languages ​​in Instagram social media networks.
Competition Analysis of Regional Language and English In The Globalization Era Vika Fransisca; Nur Alifah; Irma Nuraeni Salsabila
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (168.504 KB) | DOI: 10.36418/syntax-literate.v7i7.8602

Abstract

Language is the main communication tool. Apart from being a means of communication, language also has a role as a community wealth that needs to be preserved, this role is the role of regional languages. The role of the English as a foreign language is as tool of communicating between people in the world. This study aims to increase knowledge about the competition of regional languages ​​and English in the era of globalization. Data collection was carried out using a literature review method and a qualitative approach. The results of the analysis show that the use of regional languages ​​has been shifted by English in this globalization era. This happens not only in urban communities but also in rural communities.