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All Journal Journal of Economic, Bussines and Accounting (COSTING) Journal of Innovation in Business and Economics International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) J-AKSI : JURNAL AKUNTANSI DAN SISTEM INFORMASI Balance : Jurnal Akuntansi dan Manajemen Journal of Artificial Intelligence and Digital Business Jurnal Ilmiah Akuntansi Keuangan dan Bisnis Jurnal Global Ilmiah Jurnal Pengabdian Masyarakat dan Penelitian Terapan
Minda Muliana SEBAYANG
Department Of Accounting, Faculty Of Economics And Business, Universitas Medan Area, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Medicine & Pharmacology Social Sciences

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THE EFFECT OF OVERCONFIDENCE BIAS, HERDING, AND ACCOUNTING LITERACY ON INVESTING DECISION MAKING WITH ESCALATION OF COMMITMENT AS AN INTERVENING VARIABLE (EMPIRICAL STUDY ON GENERATION Z INVESTORS IN MEDAN CITY) Thezar Fiqih Hidayat Hasibuan; Minda Muliana Sebayang; Sari Nuzullina Rahmadhani
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 1 (2025): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18764535

Abstract

This study aims to analyze the influence of behavioral factors (Overconfidence Bias and Herding) and Accounting Literacy on Investing Decision Making among Generation Z investors in Medan City, with Escalation of Commitment as an intervening variable. Generation Z is known as a new group of aggressive investors but is vulnerable to psychological bias and the influence of social trends ( fear of missing out ). The research method used is quantitative by distributing questionnaires to Gen Z stock investors domiciled in Medan City. Data were analyzed using Structural Equation Modeling (SEM). This article discusses the conceptual framework and hypotheses built based on Behavioral Finance Theory and Prospect Theory .
Co-Authors Asmawati Laia Azhar Maksum Devi Ayu Putri Sirait Florencia Mendrofa Hasbiana Dalimunthe Indah Cahya Sagala Linda Lores May Sarah Nasution Nina Tresia Pasaribu Octavia Vernitasari Saragih Putri Seila Perangin-angin Rahmadhani, Sari Nuzullina Rapisah Gurning Riza Fanny Meutia Roza Priamita Rudi Salam Sinaga Thezar Fiqih Hidayat Hasibuan Warsani Purnama Sari