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All Journal Community Empowerment
Sulistyo Heripracoyo
Bina Nusantara University, Jakarta, Indonesia
Arts Humanities Education Public Health Social Sciences

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Rebranding of Arnetta Craft’s product in Malaka Sari, East Jakarta Agustina Dwianti; Afourli Daven Tamboto; Alya Gustriani Syafitri; Angeline Calista Slamet; Anisa Larasati; Ativa Kannuri Nada; Baharini Kurnia Putri; Epseen Epseen; Jarell Ong; Leo Andri Yulius Caesar; Nadia Ingrida Winata; Nikolas Ermando; Nuril Kusumawardani Soeprapto Putri; Ricky Prasojo; Safira Fauzia Rahma; Sevenpri Candra; Sheren Kristianti; Sulistyo Heripracoyo; Sulthan Bahariawan; Syamila Karima; Wenny Carnika; Zidan Febrian
Community Empowerment Vol 6 No 10 (2021)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (495.626 KB) | DOI: 10.31603/ce.5239

Abstract

The role of society is very important in maintaining the balance of nature. The community empowerment approach is the success key in educating the surrounding environment. Arnetta Craft is a community empowerment presenting in Malaka Sari, East Jakarta. Arnetta Craft continuously invites all levels of society caring about the results of household waste, especially used cooking oil. Processed products from household waste produce a useful product for people's daily needs and have commercial selling value. However, with the existing competition, the marketing approach needs to be improved by creating logos, labeling and product packaging. To be able to produce logos, labeling and product packaging, a structured interview was conducted with the owner of Arnetta Craft. At the end of the activity, new logos, labeling and packaging have been produced used as product rebranding.
Digital marketing for processed waste business at Arnetta Craft Dinda Permatasari; Nuril Kusumawardhani; Sevenpri Candra; Sulistyo Heripracoyo
Community Empowerment Vol 7 No 3 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (457 KB) | DOI: 10.31603/ce.6274

Abstract

In today's digital era, business and the internet are an inseparable combination. Businesses that do not use the internet daily will find it difficult to survive. Especially due to the COVID-19 pandemic where all activities must turn online. These changes and challenges that occur rapidly not only affect large companies, but also local MSME actors. Arnetta Craft is a local Indonesian handicraft business that specializes in the manufacture of candle fragrances, natural soaps, fashion, and other similar handicrafts. To survive in the current situation, Arnetta Craft must maximize digital marketing. From all these activities resulted in the creation of a simple website that can increase the credibility of the business and reach a wider target customer
Co-Authors Afourli Daven Tamboto Agustina Dwianti Alya Gustriani Syafitri Angeline Calista Slamet Anisa Larasati Ativa Kannuri Nada Baharini Kurnia Putri Dinda Permatasari Epseen Epseen Jarell Ong Leo Andri Yulius Caesar Nadia Ingrida Winata Nikolas Ermando Nuril Kusumawardani Soeprapto Putri Nuril Kusumawardhani Ricky Prasojo Safira Fauzia Rahma Sevenpri Candra Sheren Kristianti Sulthan Bahariawan Syamila Karima Wenny Carnika Zidan Febrian