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All Journal Community Empowerment
Fajar Junaedi
Universitas Muhammadiyah Yogyakarta, Yogyakarta, Indonesia
Arts Humanities Education Public Health Social Sciences

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Promotional training through outdoor advertisements and digital media publications Fajar Junaedi; Filosa Gita Sukmono
Community Empowerment Vol 6 No 10 (2021)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (345.737 KB) | DOI: 10.31603/ce.5276

Abstract

SD Muhammadiyah Kalangan is located in Baturetno Village, Banguntapan, Bantul, Yogyakarta Special Region. The location of SD Muhammadiyah Kalangan is actually strategic because it is on the border of Bantul Regency, Yogyakarta City and Sleman Regency, however the competition is very tight. Within a 5-kilometer radius, there are at least 7 schools, both public and private elementary schools. The location of SD Muhammadiyah Kalangan is far from the highway, so the name of the school is not known to the public. In online mass media, the name SD Muhammadiyah Kalangan also appears very rarely. In fact, the publication of school activities in online mass media is important. Based on these two issues, this service program will focus on increasing school promotion through outdoor advertising and publications in the mass media. Activities are carried out with advertising workshops and digital media publications. This activity produces school advertisements in the form of outdoor advertisements and publications in digital media as school promotion media.
Media relations for school promotions at Trensains Muhammadiyah Sragen Senior High School Fajar Junaedi; Budi Dwi Arifianto; Muhammad Rifki Ihsan Tamimi
Community Empowerment Vol 8 No 10 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.9092

Abstract

Trensains Muhammadiyah Sragen High School is a prominent Muhammadiyah institution located in Sragen, Central Java, known for its excellence in the field of science. The main challenge it faces is the lack of exposure in mass media due to its limited connection with the media. To address this issue, this community service program aims to enhance the media relations skills of the teachers at Trensains Muhammadiyah Sragen High School. This program was implemented through a workshop that involved the teachers from Trensains Muhammadiyah Sragen High School. The workshop covered topics such as media relations for school publications, news release writing, and the distribution of news releases to mass media outlets. As a result of this program, the teachers have improved their skills in creating news releases, leading to increased media coverage of Trensains Muhammadiyah Sragen High School across various platforms.
Co-Authors Budi Dwi Arifianto Filosa Gita Sukmono Muhammad Rifki Ihsan Tamimi