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All Journal Community Empowerment
Anissa Hakim Purwantini
Universitas Muhammadiyah Magelang, Magelang, Indonesia
Arts Humanities Education Public Health Social Sciences

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The empowerment of the Karunia Mandiri Joint Business Group in increasing production and sales Anissa Hakim Purwantini; Nur Ita Ariansy; Saraswati Novi Yuliantoputri; Bayu Hermawan; Muhammad Humam Abror; Achmad Faisal Alfarazi
Community Empowerment Vol 6 No 12 (2021)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (607.442 KB) | DOI: 10.31603/ce.5573

Abstract

Karunia Mandiri Joint Business Group (KUBE) is located in Pakeron Hamlet, Sumberarum Village, Tempuran District, Magelang Regency which produces traditional Magelang food, namely cassava emplek. The problems faced by KUBE are less than optimal marketing and the use of manual production tools. The purpose of the community service is to improve the quality of KUBE human resources in managing its business, which includes marketing, financial management, and production so as to increase production and sales. The method is to provide training and mentoring. The result of this service is more optimal marketing with the appearance of new products through rebranding and packaging as well as the use of digital marketing. Then, the production process is better with appropriate technology for molding dough and applying hygiene standards. In addition, financial management is more organized with simple bookkeeping and accounting so that selling prices can be competitive and profits can be identified.
Optimizing Giri Cendana edutourism as support for the SDGs of Ngrancah Village Anissa Hakim Purwantini; Farida Farida; Pranita Siska Utami
Community Empowerment Vol 8 No 11 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.10277

Abstract

Ngrancah Village has the potential for coffee education tourism, which is crucial for supporting the community's economic independence towards achieving the Village Sustainable Development Goals (SDGs). However, there are several challenges hindering business development, such as a lack of strong branding and insufficient knowledge among human resources regarding institutional and financial management. This results in the less organized running of edutourism. Additionally, partnerships and collaboration with village officials are not optimal, further hampering business development. This community service involves activities in the form of outreach, training, and mentoring based on Participatory Rural Appraisal (PRA). The outcomes of these community service activities are as follows: (1) Ngrancah Village's coffee edutourism now has strong branding, expanding its market share; (2) increased knowledge regarding institutional management, enabling members to fulfill their duties and collaborate with stakeholders for business development; and (3) enhanced knowledge and understanding of financial management, leading to the preparation of accountable and transparent financial reports.
Co-Authors Achmad Faisal Alfarazi Bayu Hermawan Farida, Farida Muhammad Humam Abror Nur Ita Ariansy Pranita Siska Utami Saraswati Novi Yuliantoputri