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All Journal Community Empowerment
Rif’ah Rif’ah
Politeknik Negeri Samarinda, Samarinda, Indonesia
Arts Humanities Education Public Health Social Sciences

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Digital Marketing: Shredded Toman Fish and Forest Honey Products of Lati Petangis Forest Park Surahman Surahman; M. Kiswanto; Yuan Regiyana; Nuria Hayati; Afvira Ramahdany; Rif’ah Rif’ah; Patimah Patimah
Community Empowerment Vol 6 No 11 (2021)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (452.854 KB) | DOI: 10.31603/ce.6201

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abstract
Digital marketing assistance for MSMEs products in Kutai Kartanegara Regency Surahman Surahman; Ahyar Muhammad Diah; Hendrik Batoteng; Rif’ah Rif’ah; Amelia Dwisafira; Sarlivia Sarlivia; Riza Meidinata
Community Empowerment Vol 8 No 4 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.9026

Abstract

The community service program aims to provide an understanding of current technological developments, especially marketing digitalization. Training and mentoring were attended by MSME actors in the Loa Kulu District area. The program carried out are: 1) providing information related to digital marketing; 2) socialization of the establishment of MSME clinics; 3) training and assistance in using websites and social media; and 4) product shooting techniques. The results of the program show that MSME actors already have knowledge about the use of technology for marketing their products. Especially with the facilitation from the local government, the role of MSMEs in supporting regional economic growth is expected to be well realized.
Digital marketing strategy and implementation of multi-channels for traditional retail Surahman Surahman; Sugeng Hariyadi; Bela Barus; Rif’ah Rif’ah; Sarlivia Sarlivia; Riza Meidinata; Desi Kartina
Community Empowerment Vol 8 No 10 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.10434

Abstract

This Community Service (PkM) aims to provide an understanding of the development of information technology related to digital marketing. This PkM Partnership was carried out by collaborating with the traditional retail store Anggun. Activities were carried out through socialization, training, mentoring, and website dissemination. Digital marketing strategies and multi-channel implementation were disseminated in the form of e-commerce websites and multi-channel applications. In addition to that, the Buku Warung non-cash payment system and the Indonesian Standard Quick Response Code (QRIS) were also introduced. The result of this activity was an increase in sales turnover in the last three months by 69.73%.
Co-Authors Afvira Ramahdany Ahyar Muhammad Diah Amelia Dwisafira Bela Barus Desi Kartina Hendrik Batoteng M. Kiswanto Nuria Hayati Patimah Patimah Riza Meidinata Sarlivia Sarlivia Sugeng Hariyadi Surahman Surahman Yuan Regiyana