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All Journal Community Empowerment
Muhammad Alfian
Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan, Lamongan, Indonesia
Arts Humanities Education Public Health Social Sciences

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Optimization of social media as an effort to increase sales at Songkok Belimbing SMEs in Sukorejo Lamongan Elliv Hidayatul Lailiyah; Rohmatul Fitriyah Dewi; Mohammad Muhajir; Melin Fitriana; Mochammad Rizky Darmawan; Muhammad Alfian; Achnan Suwigyo; Lailatul Farihah
Community Empowerment Vol 7 No 5 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (426.066 KB) | DOI: 10.31603/ce.6577

Abstract

The Covid-19 pandemic caused a drop in sales at the Songkok Belimbing MSME in Sukorejo Village, Karangbinangun District, Lamongan Regency, prompting this community service. The activities are carried out in conjunction with teaching about the importance of social media marketing. Mentoring takes place in addition to theory and includes hands-on experience with Facebook and Instagram. As a result of this program, students have gained a better understanding of how to use and optimize social media sites like Facebook and Instagram. The consequence is that Songkok Belimbing SMEs can utilize social media as a marketing strategy to boost Songkok Starfruit sales
Co-Authors Achnan Suwigyo Elliv Hidayatul Lailiyah Lailatul Farihah Melin Fitriana Mochammad Rizky Darmawan Mohammad Muhajir Rohmatul Fitriyah Dewi