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All Journal RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL
Atika Ronaa
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Kualitas Produk dan Brand Image terhadap Loyalitas Pelanggan: Atika Ronaa; Siti Ning Farida
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 1 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1045.118 KB) | DOI: 10.47467/reslaj.v5i1.1368

Abstract

This research is motivated by the large number of fashion industries in the shoe sector which creates a competition to attract and retain customers. This study aims to determine whether Product Quality and Brand Image have an effect on Customer Loyalty of Converse Shoes. The population used in this study were consumers of Converse Shoes at Pakuwon Trade Center Surabaya. The sample required is 100 respondents. The sampling technique used in this research is non-probability sampling. The type of data used in this study is primary data, namely data collected or obtained directly from the object of research. The data collection technique used in this study was a questionnaire with closed questions. The data analysis technique used in this research is multiple linear regression analysis. Thus, the results of this study that simultaneously and partially Product Quality and Brand Image have a significant effect on Converse Shoes Customer Loyalty. Keywords: Product Quality; Brand Image; Customer Loyalty
Co-Authors Siti Ning Farida