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All Journal Journal of Management and Business
Audina Rizka Zahra
Universitas Islam Negeri Sumatera Utara
Religion Economics, Econometrics & Finance Industrial & Manufacturing Engineering

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Pengaruh Kegiatan Promosi Terhadap Keputusan Pembelian Konsumen Pada Produk Hana Collection Audina Rizka Zahra; Zuhrinal M. Nawawi
ManBiz: Journal of Management and Business Vol 2 No 1 (2023): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (273.305 KB) | DOI: 10.47467/manbiz.v2i1.1845

Abstract

This study focuses on how the influence of promotional activities on consumer purchasing decisions on Hana Collection products. The purpose of this study is to determine how much influence promotional activities have on consumer purchasing decisions on Hana Collection products. The method used in this research is to use a qualitative method, namely by understanding the phenomenon of what is experienced by the research subjects as a whole by way of description. The results of the research achieved are that Hana Collection is more dominant in carrying out promotional techniques through social media, because nowadays it is more advanced and the era of gadgets. Various promotional techniques on social media are carried out by Hana Collection, namely by doing giveaways, giving discounts (discounts) and also giving cashback to consumers. Keywords: Promotion, Purchase decision, Consumer
Co-Authors Zuhrinal M. Nawawi