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All Journal Dia: Jurnal Administrasi Publik EKONOMIS : Journal of Economics and Business
Dessy Mayasari
Administrasi Publik, Universitas Terbuka
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALYSIS OF THE DEVELOPMENT OF PUBLIC SERVICE MALL ON THE DEVELOPMENT OF SPECIAL ECONOMIC ZONES IN KENDAL REGENCY Dessy Mayasari
DIA: Jurnal Administrasi Publik Vol 19 No 02 (2021): PUBLIC ADMINISTRATION
Publisher : Program Studi Doktor Ilmu Administrasi, FISIP, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (218.461 KB) | DOI: 10.30996/dia.v19i2.5661

Abstract

The presence of the Public Service Mall (MPP) in Kendal Regency was developed as an effort to encourage licensing services and increase investment as an effort to realize special economic zone development policies such as strengthening the MSME sector, tourism investment and strengthening investment in the Kendal Industrial Estate. The purpose of this study is to analyze the effect of the development of the Public Service Mall (MPP) on the strengthening of special economic zones in the industrial and service sectors in Kendal Regency. The research method used in this study is the mix method, which quantitatively uses linear regression analysis to determine the effect of the Public Service Mall (MPP) on strengthening the development of special economic zones in Kendal Regency, qualitative analysis is carried out to determine the role of MPP in improving public services. The results of this study indicate that the Public Service Mall (MPP) has a significant effect on strengthening the Special Economic Zone (SEZ) in Kendal Regency. These results are in line with the qualitative analysis of the role of the Public Service Mall (MPP) on public services in Kendal Regency which plays a good role.
Smart Economy untuk Mencapai Ketahanan Ekonomi dan City Branding pada Masa Pandemi Covid-19 di Kabupaten Kendal Dessy Mayasari
Ekonomis: Journal of Economics and Business Vol 7, No 2 (2023): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v7i2.641

Abstract

Many efforts and strategies have been carried out in maintaining the sustainability of the existence of the economy in Kendal Regency. The main realization is encouraging the development of smart cities as an effort to answer the various problems that are being faced by the Kendal Regency government. For three years, the smart economy dimension has become the focus in realizing Kendal Regency is pro to investment with a percentage reaching 76.25 percent compared to other dimensions. The smart eeconomy criteria applied in Kendal Regency shows that the indicator of innovative spirit is very strong, reaching a score of 94 (11.28%). This innovative spirit emphasizes the innovation spirit of the Kendal Regency government to find newer approaches to economic activities. productivity indicator obtained a score of 76 (9, 12%). The productivity indicator explains the increasing number of people who get jobs accompanied by an increase in income. This condition has been supported by micro and medium enterprises that have been connected to digital platforms, an increase of 12.8% or around 1501 during the Covid-19 pandemic. This condition requires that a product must display characteristics that encourage increased city branding, therefore business actors must be able to partner with various stakeholders to display creative digital content during this.
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