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All Journal Program Kreativitas Mahasiswa - Gagasan Tertulis Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen International Journal of Advanced Multidisciplinary
Muhammad Ishar, Muhammad
Jurusan Teknik Industri, Fakultas Teknologi Industri, Institut Teknologi Sepuluh Nopember
Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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“SURABAYA UNDERGROUND AQUA PROJECT” KONSEP PENGELOLAAN AIR MINUM, AIR LIMBAH, DAN AIR HUJAN PERKOTAAN DI BAWAH TANAH SEBAGAI SOLUSI PERMASALAHAN AIR DI KOTA BESAR Nurdin, Fahmi Adha; Mulia, Gelora Jelang Takbira; Rosyidah, Badriyah; Ishar, Muhammad; Munir, Misbahul
Program Kreativitas Mahasiswa - Gagasan Tertulis PKM-GT-2014
Publisher : Ditlitabmas, Ditjen DIKTI, Kemdikbud RI

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Abstract

Surabaya community faces serious water problems, such as drinking water, wastewater and rain water. Surabaya River has been polluted by domestic wastewater and does not meet the requirement as raw water of water treatment facility (PDAM). Otherwise, Surabaya does not have rain water utilization management system. This study is to determine a concept of Surabaya Underground Aqua Project that is a city-scale innovation of water management and technology. It is to create an idea of water recycle concept to obtain environmental sustainability. The concept includes networks planning and installation. Installation section is divided into two areas, namely area of wastewater treatment and rainwater and area of raw water treatment for drinking water. Furthermore, the piping networks are divided into two, namely drinking water supply systems and sewerage systems and rainwater collections system. The entire installations and networks are constructed underground building. From this idea, it obtains the concepts to improve the quality and quantity of drinking water supply in Surabaya. It also can overcome floods, preventing water crisis and can improve environmental health.Keywords: drinking water, rainwater, wastewater, water recycle
Pengaruh pembelajaran keuangan dan sosialisasi keuangan terhadap literasi keuangan Ishar, Muhammad; Anam, A. Khoirul
INOVASI Vol 17, No 3 (2021)
Publisher : Faculty of Economics and Business Mulawarman University

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Penelitian ini bertujuan untuk mendeskripsikan dan menganalisis pengaruh pembelajaran keuangan dan sosialisasi keuangan terhadap literasi keuangan. Penelitian dilakukan terhadap mahasiswa yang telah mengikuti mata kuliah manajemen keuangan, pengantar akuntansi dan hukum bisnis, dengan teknik pengambilan sampel purposive sampling. Berdasarkan hasil penelitian diperoleh bahwa pembelajaran keuangan memiliki pengaruh positif dan signifikan terhadap literasi keuangan sedangkan sosialisasi keuangan tidak berpengaruh terhadap literasi keuangan. Penelitian ini melihat persepsi mahasiswa terhadap literasi keuangan yang dipengaruhi oleh pembelajaran keuangan maupun sosialisasi keuangan, tema tersebut merupakan area penelitian masih relatif jarang dibahas.
Marketing Mix Analysis on Brand Image and its Impact on Running Shoe Purchase Decisions in E-Commerce Ishar, Muhammad; Sofiati, Nunung Ayu; Ali, Mochammad Mukti; Azis, Dadan Abdul; Dayona, Gurawan; Sumawidjaya, Riyadi Nur; Alfarisi, Ade Salman; Sakti, Anggono Raras Tirto
International Journal of Advanced Multidisciplinary Vol. 4 No. 4 (2026): International Journal of Advanced Multidisciplinary (January - March 2026)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v4i4.1882

Abstract

This study aims to analyze the influence of the Marketing Mix on Brand Image and its impact on Purchasing Decisions for running shoes on e-commerce platforms. The rapid development of digital commerce has changed consumer behavior in selecting and purchasing products, making marketing strategy, brand perception, and online purchasing decisions crucial aspects for business competitiveness. This research adopts a quantitative approach with descriptive and verificative methods to examine the relationships among the variables of Marketing Mix, Brand Image, and Purchasing Decisions. The results indicate that the implementation of the Marketing Mix, covering Product, Price, Place, and Promotion, is in the good category with an average score of 3.66, reflecting effective marketing strategy execution. Brand Image, measured through Reputation, Recognition, Affinity, and Loyalty, is also in the good category with an average score of 3.57, indicating positive consumer perception of the brand. Similarly, Purchasing Decisions, including product selection, e-commerce selection, and repeat purchases, are in the good category with an average score of 3.40. Furthermore, statistical analysis reveals that the Marketing Mix has a positive and significant effect on Brand Image and Purchasing Decisions, while Brand Image also significantly influences Purchasing Decisions. Additionally, the Marketing Mix simultaneously exerts a significant effect on both Brand Image and Purchasing Decisions, demonstrating the strategic role of integrated marketing strategies in enhancing consumer behavior in the e-commerce context.
Co-Authors A. Khoirul Anam Alfarisi, Ade Salman Anggono Raras Tirto Sakti Azis, Dadan Abdul Badriyah Rosyidah, Badriyah Dayona, Gurawan Fahmi Adha Nurdin, Fahmi Adha Gelora Jelang Takbira Mulia, Gelora Jelang Takbira Misbahul Munir Mukti Ali, Mochammad Nunung Ayu Sofiati (Efi) Sumawidjaya, Riyadi Nur