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All Journal Jurnal Kewarganegaraan Formosa Journal of Sustainable Research (FJSR) QISTINA: Jurnal Multidisiplin Indonesia Journal of Education Technology Information Social Sciences and Health Jurnal Ground Handling Dirgantara Journal of Humanities Education Management Accounting and Transportation Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Sri Sutarwati
Sekolah Tinggi Teknologi Kedirgantaraan Yogyakarta
Religion Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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Journal : Formosa Journal of Sustainable Research (FJSR)

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The Influence of Electronic Word of Mouth and Brand Image on the Interest in Buying Citilink Passenger Tickets at Juanda International Airport Safitri Dwi Oktafia; Sri Sutarwati
Formosa Journal of Sustainable Research Vol. 2 No. 1 (2023): January, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjsr.v2i1.2455

Abstract

In this digital era, customer assessment of airlines can be carried out through social media such as Instagram, Twitter and Facebook. This study aims to determine the effect of electronic word of mouth (e-WOM) and brand image on the intention to buy passenger tickets. This study uses quantitative methods and data collection techniques through questionnaires. The population in this study are passengers. The sample is 100 people. Sampling using nonprobability sampling with purposive sampling technique. In conclusion, the results show that electronic word of mouth and brand image have a significant effect on the purchase intention of Citilink passengers at Juanda International Airport. This is evidenced by the results of the bound F test of 31.154 > 3.09 at a significant 0,00<0,05
Co-Authors Efrika July Priyanto Ghifari Syahara Ramadhan Jelsya Margareth Tasidjawa Maria Agata Matwaan Modestania Fransiska Raja Nadia Citra Maharani Safitri Dwi Oktafia Seno Bayu Aji Shabrina Rifatul Mahmudah Silvister Evi Togap Rama Manullang