Garuda - Garba Rujukan Digital

Deddy Saefuloh

Jurusan Administaris Niaga, Politeknik Negeri Bandung, Bandung 40012

Author-ID : 5296456

Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mechanical Engineering Other

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1

THE INFLUENCE OF MARQUEE PLAYER TOWARD PURCHASE INTENTION OF MERCHANDISE TEAM (CASE STUDY : MICHAEL ESSIEN WHO JOINED PERSIB BANDUNG) Mochamad Eri Nugraha; Deddy Saefuloh
Prosiding Industrial Research Workshop and National Seminar Vol 9 (2018): Industrial Research Workshop and National Seminar
Publisher : Politeknik Negeri Bandung

The development of a massive football, at first just ordinary game, developed into a commercial sport. This situation encourages every football team needs to have professional management. Now in Indonesia, every team strives to create a more optimal management. Financial conditions become a team success parameter. Therefore, various strategies create to maximize the financial condition, one of them with increasing sales of merchandising team. The phenomenon about contracting marquee player as one of the efforts to improve team performance and interest on purchasing merchandise. Michael Essien was one of those who joined the PERSIB Bandung. Joining ths player is able to attract the attention of Indonesian football, especially supporting PERSIB. In this study, the researchers wanted to find out whether there are significant influence Michael Essien who perform an indirect endorsement against purchase intention. Questionnaire and interview are the way to collecting primary data. Based on the results of data analysis presented to the respondent which is PERSIB supporter at 553 respondents and interview to the official merchanddise store. The results obtained, amounting to 23.2% any endorsement of Michael Essien to purchase intention. The dimension of power was the most influential dimension, followed by the dimension of credibility and aattractiveness.

The Comparison Between D’Besto and KFC Using Customer Satisfaction & Loyalty M Ibrahim Shibghaturahman; Deddy Saefuloh
Prosiding Industrial Research Workshop and National Seminar Vol 9 (2018): Industrial Research Workshop and National Seminar
Publisher : Politeknik Negeri Bandung

Food is one of the primary needs of every human which absolutely have to be filled. Surely the foods consumed have to be healthy and good for the body. Associated with the business world, many businessman are aware of this need, so that many businessmen have businesses in culinary field, one of which is in fast food segment. So many fast food companies in Indonesia, be it international company like KFC, or local company like D’Besto. In the increasingly fierce competition between national and international companies, each company must be able to provide the best service aside from having good quality products so that customers who consume their products are satisfied with what they buy. The purpose of this study is to measure customer satisfaction and loyalty on fast food companies, especially D’Besto and KFC. The next step is to compare the existing satisfaction and loyalty generated by both party. This research uses 5 variables namely service quality, food quality, perceived value, customer satisfaction, and customer loyalty. And the research method used is descriptive analysis and also regression analysis using SPSS 20 to know the performance of each company. The result is further identified to analyze what needs are to be improved and maintained.

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