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All Journal MANAJEMEN DEWANTARA Industrial Research Workshop and National Seminar
Amelia Zahra
Politeknik Negeri Bandung
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mechanical Engineering Other

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Persepsi Wisatawan Pria dan Wanita Terhadap Faktor pembentuk Niat Berwisata Alam Selama Pandemi COVID-19 Amelia Zahra; Lusianus Kusdibyo
Prosiding Industrial Research Workshop and National Seminar Vol 13 No 01 (2022): Vol 13 (2022): Prosiding 13th Industrial Research Workshop and National Seminar
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (213.057 KB) | DOI: 10.35313/irwns.v13i01.4277

Abstract

Penelitian ini bertujuan untuk mengidentifikasi persepsi wisatawan terhadap niat berwisata alam pasca pandemi Covid-19, dengan menggunakan landasan Theory Planned Behaviour. Hasil penelitian ini menunjukan bahwa keseluruhan variabel TPB memiliki nilai rata-rata positif. Hal ini menunjukan bahwa wisatawan memiliki persepsi yang baik terhadap intention to visit nature tourism during Covid-19. Pendekatan-metode survei yang digunakan dalam penelitian ini adalah kuesioner dengan pengolahan data menggunakan perangkat lunak SmartPLS.
PENGARUH STRATEGI HARGA PSIKOLOGIS TERHADAP NIAT PEMBELIAN KONSUMEN PRODUK PAKAIAN WANITA DI SHOPEE KOTA BANDUNG DENGAN KEPUASAN TERHADAP HARGA SEBAGAI VARIABEL INTERVENING Amelia Zahra; Abdul Malik Sayuti
MANAJEMEN DEWANTARA Vol 9 No 1 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i1.19808

Abstract

This study aims to (1) examine the influence of psychological pricing on price satisfaction, (2) analyze its effect on purchase intention, (3) assess the impact of price satisfaction on purchase intention, and (4) evaluate the mediating role of price satisfaction in the relationship between psychological pricing and purchase intention. A quantitative method was applied, targeting Bandung residents who had purchased women’s clothing through Shopee in the past three months and were exposed to psychological pricing. Using purposive sampling, 240 respondents were selected based on the recommended sample size of 10 times the total of 24 indicators. Data were collected through a Likert-scale questionnaire covering psychological pricing, price satisfaction, and purchase intention. Findings show that psychological pricing significantly affects both price satisfaction and purchase intention. However, price satisfaction does not significantly influence purchase intention, and its mediating role in the relationship is statistically insignificant. While direct effects are evident, the indirect impact of price satisfaction remains weak. These results highlight the importance of pricing strategies in shaping consumer behavior, though not necessarily mediated by satisfaction with price.
Co-Authors Abdul Malik Sayuti Kusdibyo, Lusianus