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All Journal Owner : Riset dan Jurnal Akuntansi Jendela ASWAJA
Dheni Dwi Pangestuti
Universitas Nahdlatul Ulama Cirebon
Economics, Econometrics & Finance Social Sciences

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IMPLEMENTASI MARKETING MIX DALAM MENINGKATKAN MINAT PARA MUZZAKI ZAKAT FITRAH MELALUI BADAN AMIL ZAKAT NASIONAL (BAZNAS) KOTA CIREBON Dheni Dwi Pangestuti; Muhammad Asep saepudin
Jendela ASWAJA Vol. 3 No. 01 (2022): Maret
Publisher : LPPM UNU CIREBON

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (668.829 KB) | DOI: 10.52188/ja.v3i01.223

Abstract

Penelitian ini berjudul “Implementasi Marketing Mix dalam meningkatkan minat para muzzaki zakat fitrah melalui badan amil zakat nasional (BAZNAS) Kota Cirebon” ini merupakan hasil penelitian kualitatif yang bertujuan menjawab pertanyaan bagaimana implementasi marketing mix di BAZNAS Kota Cirebon dan bagaimana implementasi marketing mix dalam meningkatkan minat para muzzaki zakat fitrah melalui BAZNAS Kota Cirebon. Terdapat beberapa hal yang menjadi fokus penelitian ini,yaitu Penerapan Strategi marketing mix pada BAZNAS Kota Cirebon. Hasil penelitian yang diperoleh adalah penerapan marketing mix di BAZNAS kota cirebon yang terdiri dari product, place, price, promotion, people, physical avidance, proccess and service. Strategi marketing mix tersebut telah diterapkankan guna memberikan kepuasan kepada muzzaki dan untuk menarik calon muzzaki untuk memilih BAZNAS Kota Cirebon sebagai lembaga penyalur zakatnya.
Akuntansi Pesantren Berbasis Kewirausahaan Berdasarkan SAK ETAP Dengan Aplikasi Myob Yekti Nilasari; Dheni Dwi Pangestuti
Owner : Riset dan Jurnal Akuntansi Vol. 7 No. 1 (2023): Article Research Volume 7 Issue 1, Januari 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v7i1.1299

Abstract

The basic principle of accountability for entities must be able to account for their performance in a transparent and fair manner. Presentation of the Financial Statements of an entity is very important in conveying financial information to parties in need, the higher the value of public trust in an entity, the higher the value of an entity. Accounting as an accountability process has an important role in every organization, including Islamic boarding schools. The Indonesian Accounting Association and Bank Indonesia, which have issued accounting guidelines for pesantren, consider pesantren as a sharia entity.The presentation of financial statements will provide information about the financial position, financial performance and cash flows that will be useful for users of the report in making economic decisions. Islamic Boarding School is a reporting entity that has a legal entity in the form of a foundation. As a reporting entity, the assets and liabilities of Islamic boarding schools must be distinguished from the assets and liabilities of other entities. The pesantren accounting guidelines refer to the Financial Accounting Standards of Entities Without Public Accountability, the reference indicates that SAK ETAP, Statement of Islamic Financial Accounting Standards and Interpretation of Financial Accounting Standards cannot be separated from the convergence process of International Financial Reporting Standards as basis for the preparation of SAK in Indonesia.The research method used is descriptive qualitative with the results of research on the preparation of SAK ETAP financial statements for accounting for the Islamic boarding school Kanzul Ulum Cirebon.  
Co-Authors Muhammad Asep saepudin Yekti Nilasari