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All Journal Journal The Winners Binus Business Review MABIS: Manajemen dan Bisnis Journal Of World Science
Rudy Aryanto, Rudy
Bina Nusantara University
Computer Science & IT Economics, Econometrics & Finance Engineering Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Journal The Winners

 1 
Consumer Preferences Toward Marine Tourism Area Fauziah, Silvy; Aryanto, Rudy
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 13, No 2 (2012): The Winners Vol. 13 No. 2 2012
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v13i2.661

Abstract

The marine zone tourism is growing attracting more tourists. Pramuka Island is marine conservation area enriched with marine biodiversity in coral reefs and other natural resources. To develop this potential tourist destination, a customer-based marketing program is required to attract domestic and foreign tourists. The main vision is to understand tourist preferences for marine tourism activities and facilities. A research was conducted on Pramuka Island as a well-known marine tourism zone. The objective was to determine the key tourist preferences for marine tourism destination. Research methods utilized Cochran Q test and Conjoint analysis where the primary data were obtained from tourist respondents. The result showed that there was a tourist preference based on the five attributes considered most important, namely tourism activities, tourist attractions, types of accommodation, food and souvenirs types. This study provided marine tourism destination management with useful guidance for broader implications of the implementation of marketing programs and tourism attraction. Moreover, the results of this study consolidated the learning of a variety of academic and industrial research papers in particular for the measurement of customer preferences towards marine tourism destination.
Budaya dan Kualitas Kerja pada Perusahaan Manufaktur dan Eksportir Rotan Aryanto, Rudy; Rizma, Syam
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 10, No 1 (2009): The Winners Vol. 10 No. 1 2009
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v10i1.717

Abstract

Cane (Calamus spp), also known as rattan, is an important non-timber forest product used extensively all over Indonesia as a raw material for making furniture, handicraft, and other household articles. The study aims to generate information on production and export industry of rattan furniture, identify problems, and recommend solutions. The general problem on rattan manufacture management is human resources especially working ethos and performance of employees. The aim of this research is to analyze the influence of quality management and working ethos towards working performance of the employee at a rattan exporter and industry. Analysis method used are associative and Pearson correlation. The data collected from the employee towards quality management and working ethos, by filling out the questionnaire provided by using Likert scale that is effective to analyze the composition of the agreement and disagreement towards the statement on the questionnaire. The result achieved from this research is to learn the relation between quality management of working ethos, notify the relation between quality management and working ethos with working performance, and acknowledge the influence between quality management and working ethos, and working performance. The quality management has a low relation towards working performance. Working ethos has a strong relation with working performance. Quality management and working ethos has a strong relation towards working performance employees in rattan exporter and industry.
Dampak Loyalitas dari Keputusan Konsumen Disebabkan Pelayanan dan Promosi pada Usaha Gimnastik Aryanto, Rudy; Susanto, Susanto; Stefenny, Liu Santa
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 10, No 2 (2009): The Winners Vol. 10 No. 2 2009
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v10i2.709

Abstract

This research purpose is to analyze the influence service quality and promotion to decision making and its impact on consumer loyalty. Method used in this research is descriptive-associative, using Pearson Correlation Path Analysis. Data gathered by distributiong questionnaire to 110 respondents in Gold’s Gym Thamrin City. From the data analysis, it is found out that the structural model is given as Y= 0,497X2 + 0,868, whereas R2 24,7% , and structural 2 Z = 0,491 X1 + 0,871 whereas R2=24,2. The service quality seems have less influence to consumer’s decision making but have stronger influence to consumer loyalty. Promotion effectively influences consumer’s decision making as much as 24,2%. Thus, service quality and promotion should be leveraged to increase sales and consumer loyalty.
Creativity-Relevant Personal Characteristics among Indonesia Creative Workers Setiadi, Nugroho J.; Aryanto, Rudy
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 15, No 2 (2014): The Winners Vol. 15 No. 2 2014
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v15i2.627

Abstract

The study aims to identify Creativity-relevant Personal Characteristics among creative workers in Indonesia’s creative industry. Identification of the constituent elements of the nature of the changes needs to be measured. Researchers have advocated replacing creativity-relevant personal characteristics based on the five-factor model to investigate how individual differences stimulate creativity. This study presents data supporting reliability (internal consistency) and validity (criterion and construct) of the instrument. Validity of the instrument is based on the content validity involving art and design experts. The 220 creative workers from several creative industry firms in Indonesia participated as samples in this research. Results of a factor analysis indicated a five factor solution of creative characteristics and behavior. Discussion of findings and the most important ways in which individuals differ in their enduring emotional, interpersonal, experiential, attitudinal, and motivational styles for stimulating creativity are presented.
Editorial Page and Table of Contents Aryanto, Rudy
The Winners Vol 19, No 1 (2018): The Winners Vol. 19 No. 1 2018
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v19i1.5015

Abstract

Co-Authors Anthony Widiatno, Anthony Harly Toindo Haryadi Sarjono Idris Idris Liu Santa Stefenny, Liu Santa Muhammad Ari Adriansyah, Muhammad Nugroho J. Setiadi Shirley Agusthina, Shirley Silvy Fauziah, Silvy Susanto Susanto Syam Rizma, Syam Yuniarty Yuniarty Zukari, Rizkia Putri Amalia